May first joined the company in 2016 as part of the Campaign Performance Team, learning the ropes of ad ops within the company. From there, she was exposed to the business of content marketing and joined the Strategy Team in early 2018.

Believing in truly understanding audience intent to be able to connect with them, May strives to combine learnings from first party data and human psychological insights of Malaysians, paired with localised ideation and creativity as the core to her strategies for reaching Malaysians meaningfully.