Meinolf Ellers

Chief Digital Officer, DPA, Germany

Meinolf Ellers has been coordinating the digital transformation of the German news agency dpa since 1996 when he became team leader for dpa Online, one of the first multimedia news wires. Ellers co-founded dpa-infocom, the agency’s digital subdivision, the next media accelerator and MINDS Int., the global innovation network of news agencies.

As head of dpa’s Strategic Business Development he recently initiated the #UseTheNews project to promote news literacy in younger audiences and DRIVE – a cooperation of almost 20 publishers to grow digital reader revenue based on shared data analytics and AI.

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