Niclas Heidenreich is a Senior Manager at Highberg, (formerly known as SCHICKLER) , the leading media consultancy in Central Europe. With over eight years of experience in consulting, Niclas has been instrumental in driving corporate strategy, sales excellence, and newsroom transformation.

Highberg is renowned for its internationally acclaimed project, the Digital Revenue Initiative, DRIVE, which was founded in collaboration with dpa, the German News Agency, and involves 30 publishers. The project aims to transform newsrooms for a digital future. By leveraging the standardized collection of data, DRIVE enables comparability in evaluations, the sharing of best practices, and the implementation of changes in workflows and AI solutions such as personalization.

Niclas has been involved in the DRIVE project since its inception and holds a leadership position at Highberg, overseeing international projects. Before joining Highberg, Niclas developed a new business unit for a German machinery manufacturer, showcasing his versatility and expertise in various industries.