Olaf Deconinck is a graduate engineer in print and media technology and a senior consultant focusing on guiding the media, publishing and paper industries through the transition towards sustainability. He combines many years of leadership experience in production, procurement and process management with systemic coaching and his teaching activities as a lecturer at the Leipzig University of Applied Sciences (HTWK Leipzig) . In his projects, he develops strategies that consider climate impact – measured in degrees Celsius – and profitability together, thereby laying the foundation for future-proof business models.