He has surfed the waves of technology for over 30 years, holding international roles in business, marketing, media, and consumer research.

As an executive he has experienced open television, cable and digital video. As an entrepreneur, the press and performance marketing.

Today, through Vertimedios, he explores the relationship between people and the most advanced technology, with a focus on generative artificial intelligence.

Among his experiences are Nokia’s Mobile Internet Applications in Europe, Discovery research in Latin America, global responsibility for analytics at Kantar Media from London, marketing at Caracol Televisión and IBOPE measurements in the Southern Cone.

He is Italian, born in Argentina, to a Brazilian mother; husband of a Colombian and father of two daughters with multiple passports.