Has over 25 years of experience in the field of print production. Manages and leads the Product Innovation function across Times Group. Facilitates the process of generating new ideas & its  execution across all BCCL print centres . Broad spectrum of innovations executed, includes, all production centric innovations, audio chips, fragrance issues, textured jackets, 3D creatives, and concept-based innovations. Have worked on high impact, campaigns for leading brands including Levers, Nestle, J&J, VW, Star, Lodha, Tata Zest, Apple, Mercedes, Amazon etc.