Professor Lucy Kueng is an expert on strategy, innovation and leadership and advises leading companies worldwide industry on digital transformation strategy and implementation. She keynotes frequently at international conferences and is the author of numerous books including Hearts and Minds: Harnessing Leadership, Culture and Talent to Really Go Digital, Going Digital, Innovators in Digital News, Strategic Management in the Media, and Inside the BBC and CNN. She holds a PhD and Habilitation from the University of St Gallen and an MBA from City Business School/Ashridge.  In 2020 she received an Honorary PhD in Media Economics from the University of Neuchatel, and in 2017 she was awarded the European Media Management Award for Excellent in Media Management Scholarship and Practice.