With nearly 25 years of deep-seated experience across the media and agency ecosystem, Rabe is a seasoned leader with extensive knowledge and experience in driving growth, synthesising transformation, and working with brands to deliver strong, strategic outcomes.

In his role at OMG India, Rabe dons the hat of a multi-disciplinary practitioner, responsible for orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients.

Rabe was previously the India lead for agency partnerships at ShareChat. During his time there, he led sales effectiveness, partnerships, and helped build avenues for monetisation.

Prior to this, he held executive leadership roles across India, SEA and MENA at organisations like Wavemaker, Motivator (Group M), Reliance Broadcast Network, and Publicis Groupe Media, among others.

A formidable force in the industry, Rabe leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape.