Ramón López-Lax Rivera

DanAds Ambassador

More than 20 years of experience in the advertising / media, adtech and e-commerce sectors.
Having worked in the country’s leading newspapers, such as Vocento, Prisa and Unidad Editorial, Ramón offers us a global perspective of advertising trends and their impact on the needs of the media.
Advertising digitalisation processes are key to regaining control of advertising inventory and getting the most out of it through direct contact with advertisers and the value of 1st party data.

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