Ritvvij Parrikh is a two-time entrepreneur and investor. He is currently at Times Internet, leading the rollout of personalization. Prior to this, he led Editorial Products at TOI.

Before joining Times Internet, Ritvvij co-founded PROTO, a media development agency that served notable clients including WhatsApp and the Gates Foundation. Additionally, he established Pykih, an information design studio that sold product discovery and data visualization services to over 90 brands across seven countries.

He has been a Knight Fellow with the International Center for Journalists for 3.5 years and was also a JournalismAI Fellow with the London School of Economics.