Robert Walker-Smith is a seasoned Chief Revenue Strategist with over 20 years of experience in media sales and digital revenue strategies. At the Local Media Association, he has held pivotal roles, including Digital Revenue Director and currently serves as Head of Revenue for the Knight x LMA BloomLab. In these capacities, Robert has collaborated with numerous newspaper organizations across major U.S. markets, focusing on developing sustainable go-to-market strategies that drive digital transformation and revenue growth. His expertise lies in coaching publishers and sales teams to optimize performance across both owned-and-operated and extended digital solutions. Robert’s commitment to innovation and equity is evident in his efforts to support community-centric, legacy-owned media, ensuring their resilience and relevance in the evolving media landscape.