Rodrigo Cerón is CEO of Marketerops, a consulting firm that supports media with growth strategies and analytics. He worked for almost a decade at Comscore leading the generation of marketing strategies for different international markets. In 2015, as Vice President of Advertising and Marketing at Asociación de Internet MX, he led the creation of the book “Elementos de Marketing Digital”. He is currently pursuing a PhD in Communication and Strategic Marketing at the Universidad Anahuac in Mexico, where he is researching print media consumption in the digital era.