Rodrigo Ceron is the global director of Field Marketing at Crealytics, a Retail Media company, and directs Marketerops, a consulting firm that supports media with growth and analytics strategies. He worked for almost a decade at Comscore leading the generation of marketing strategies for different international markets. In 2015, as Vice President of Advertising and Marketing of the MX Internet Association, he led the creation of the book “Elements of Digital Marketing”. He is currently pursuing a PhD in Strategic Communication and Marketing at the Anahuac University in Mexico, where he is researching the consumption of written media in the digital age.