Rodrigo is a professional with more than 25 years of experience, most of them defining and optimizing digital assets, ecosystems and digital teams, and leading corporate digital transformation initiatives.  He has worked with leading companies in Colombia, in sectors such as publishers, retail, CPG, financial, insurance, fintech, insurtech, airlines, construction, health and telecommunications, among others, and is expanding his practice to Latam companies in Mexico, Chile, Ecuador and Peru.

For the last 5 years, Rodrigo has focused on 1st Party Data strategies, data monetization, data integration, MarTech definition and optimization, and recently launched MIDAS, the first local data broker in Latam.