Rodrigo is a publicist from the Mónica Herrera School of Communication and has a diploma in marketing from the Business School of the University of Chile, with more than 20 years of experience in the off and online communications industry.

He is the Director of IAB Chile, an independent association with more than 4,000 member companies and presence in 50 countries, whose objective is the development of the marketing industry and digital communication, through the generation of standards, best practices and studies that facilitate the process of change of media, advertising agencies and advertisers.

Rodrigo is vice-president of the Consejo de Autorregulación y Ética Publicitaria de Chile,
CONAR.

He is a tenured and guest lecturer at several university institutions in Chile.
In 2017, 2021 and 2022 he was recognized by his peers in the industry with the MKTG BEST award, an award aimed at distinguishing the best professionals in the field of marketing communications in Chile.