A firm believer that “This is the time for Plan B” where BLOCKCHAIN technology takes centre stage as a definitive operating system of the 21st century, Rudy Lim invested and coached over 20 start-up ventures and was the previous Head of Fintech at DBS, Singapore’s leading consumer bank with presence across 18 markets including India.

At SPH, Singapore’s largest media organisation, Rudy spearheaded the SPH Plug and Play programme, a joint venture between Singapore Press Holdings, Silicon Valley-based start-up accelerator Plug and Play and Infocomm Investments, the investment arm of the Infocomm Development Authority of Singapore.

Rudy stands firmly by the belief that technology should be used to create value for society at large, and his passion in blockchain is fuelled by the increasing need to address solutions required for the digital financial economy. With the rise of NFTs, Rudy is hugely confident that the attributes of this fast-scaling phenomenon should not only benefit digital creators but also deliver significant and tangible value to established publishers who are open & committed to building new revenue streams through the minting and marketing of proprietary non-fungible tokens.