A director of strategy and design at Setu Advertising Pvt. Ltd.; Mr.Deshpande specializes in creative thinking, insight based strategy design, VR experiences and communication design in the context of brand building. He has done his masters in design; from Industrial Design Centre (IDC), IIT, Bombay. He has extensive work experience in industry in the area of corporate identity design, brand behavior through visual and non-visual brand language and integrated marketing communication through offline and online mediums. He is a visiting faculty and jury member for various design schools including IDC, IIT, Bombay. He is a Strategy and Marketing Communication Consultant for some of the well-known brands from different sectors like Media, Industrial, Food, Hospitality and Real-Estate.