Scott Purcell CFA is the Co-Founder and Director of Man of Many, Australia’s largest men’s lifestyle publisher and the nation’s first 100% carbon-neutral digital media brand. Since launching the site in 2012, he has grown its global reach to over 6 million people monthly. Under his leadership, Man of Many has collected a raft of industry honours, including Media Brand of the Year. Personally, Scott was named Publish Leader of the Year in 2023, ranked #42 on the MediaWeek Power 100 in 2024, and listed in Campaign Asia’s 2025 40 Under 40.

A strong advocate for independent media and ethical journalism, Scott serves as a Board Member of the Digital Publishers Alliance. Leveraging his background as a CFA and former Senior Financial Analyst, his analytical rigour underpins a forward-thinking approach to media and technology. Recently, Scott has spearheaded Man of Many’s integration of artificial intelligence into digital publishing. He led his team through the WAN-IFRA Newsroom AI Catalyst programme (supported by OpenAI), was selected for the 2025/2026 JournalismAI Academy for APAC, and is actively developing an AI-powered Operating System for his entire publication. He will be sharing his insights on implementable AI strategies as a speaker at the Digital Media Asia 2026 conference.