Shikha Singh is a digital media and partnerships leader at Marfeel with over 15 years of experience working alongside leading publishers to drive audience growth, engagement, and sustainable revenue through data-driven strategies. Her background spans media sales, strategic partnerships, and client success, giving her a well-rounded perspective on the evolving digital publishing ecosystem.

She has played a key role in building and scaling relationships with top media organizations, advising on audience strategy, content performance, and optimization in an increasingly platform-driven landscape. Shikha is particularly passionate about how AI, user behavior, and distribution channels such as Google Discover are reshaping the future of publishing.

Prior to Marfeel, she held roles at major media brands including Times of India and Dainik Bhaskar, as well as the global video platform Dailymotion.