Siddhant leads the design and scaling of AI-native brand experiences across India’s largest digital ecosystem. Working at the intersection of media, technology, and brand strategy, he focuses on how AI can unlock new formats, deeper engagement, and meaningful consumer conversations at scale.

He works closely with global technology partners, brand leaders, and internal product teams to translate emerging AI capabilities into live, consumer-facing experiences across news, entertainment, and utility platforms—many of which are already shaping how brands engage with over 400 million monthly users.