Sohini Guharoy

Head - Audience and Social Media Strategy at NDTV

Sohini lead a team that drives an integrated engagement and content strategy to accelerate NDTV’s audience engagement and revenue growth on platforms. Leading content for social, developing products in-house for automation, platform partnerships, community management, hiring appropriate talent for the audience division are key aspects of her role. Like wearing many hats on the job to make the journey interesting!


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