Sonali Verma is Director, Business Development at Sophi.io. In her role, she works with publishers all over the world to help them understand how to use data for culture change and business transformation, and with the Sophi software development team to build tools that solve clients’ problems. She was previously deputy head of audience in the newsroom and senior editor in charge of audience engagement, overseeing its digital pages as well as social media operations. She earlier worked as a reporter, editor and producer at Reuters, CNBC and Bloomberg News in New Delhi, London, Hong Kong, Singapore and Manila.