Sophie Heinzen joins Digital Media Europe in her current role as product manager paid content in the sales team of Rheinische Post. Rheinische Post is a large regional media group in the west of Germany. In her position as an intersection of business, sales, technology and user experience, Sophie has a holistic view on the product working closely with Julia Morein (RP Digital) on the further development. By focusing on data and key figure analysis, her goal from a product perspective is to positively impact the increase of conversions through innovative ideas, offer portfolios and pricing as well as implement prevention measures for a long-term reduction of churn.