Sophie Heinzen

Product Manager, Rheinische Post Mediengruppe, Germany

Sophie Heinzen joins Digital Media Europe in her current role as product manager paid content in the sales team of Rheinische Post. Rheinische Post is a large regional media group in the west of Germany. In her position as an intersection of business, sales, technology and user experience, Sophie has a holistic view on the product working closely with Julia Morein (RP Digital) on the further development. By focusing on data and key figure analysis, her goal from a product perspective is to positively impact the increase of conversions through innovative ideas, offer portfolios and pricing as well as implement prevention measures for a long-term reduction of churn.