Sri Prasad is the Senior Manager of Product Management at Reuters. He leads the product team responsible for automation and speed tools, which are used by Reuters journalists to publish market-moving alerts to customers. In this capacity, Sri works in close collaboration with editorial and technology teams to convert requirements into practical solutions. He is committed to enhancing user engagement, managing the product backlog, and overseeing deliverables to improve the alerting system’s overall performance. Recently, Sri has taken on the responsibility of rolling out an LLM-based alert extraction solution. This innovative solution leverages the latest Gen AI capabilities to expedite the creation of alerts for user review, which are then published to downstream customers.