A commerce graduate from Shri Ram College of Commerce Srini has been an integral part of the century-old Ananda Vikatan since 1990, a name synonymous with Tamil media. He is a dedicated fitness enthusiast and equally passionate on the tennis court and the 10K track.

With over 8 million Print magazine readers, 10 million MAU’s, a social media community of more than 25 million followers, generating over 10 billion minutes of annual content consumption, Ananda Vikatan Group today stays relevant to where its consumers are.

His wife and partner in crime, Radhika, led Vikatan’s expansion into television in 1998, producing blockbuster shows across several Indian languages.  Among them, Udne Ki Asha emerged as India’s most-watched daily soap in seven Indian languages including Hindi.

In a move to redefine digital storytelling for Tamil audiences, Srini launched Vikatan Play—an audio platform that offers immersive storytelling, audiobooks, and narrated magazine content. In its first two months, Vikatan Play clocked 2.5 million minutes of listening time (April), significantly strengthening the brand’s digital presence.

Now, Srini is channelling his passion for financial literacy into a new frontier: For over two decades, Vikatan has been a pioneer in creating personal finance awareness through its flagship brand, Naanayam Vikatan. What began as a mission to educate has now evolved into action with the launch of Labham—an assisted service designed to offer guided, trustworthy support in your mother tongue. With the goal of empowering 1 million aspiring Indian families to achieve financial freedom by 2030, Labham is more than just a service. It’s a movement—transforming financial awareness into meaningful financial action.