He started his career in 1990, his impressive and successful sales background ranges from print advertising to the Internet. Sriram has worked with Sesa Seat Information Systems Ltd., The Times of India group and Indiainfo.com. Sriram, was responsible for spearheading the Times Internet Ltd at Bangalore in 1996 when the Internet was an unknown medium. He joined Indianinfo.com Ltd. in the year 2000 and was part of the core team which held Indiainfo.com together during the days of the dotcom bust in 2000 and its subsequent significant growth from the year 2001 to early 2006.