Stefan Fröhlich is the former Director of Data & Insights at RTL News, one of Germany’s leading broadcast and digital news organisations within RTL Deutschland. In this role, he was responsible for the strategic direction of data analytics and insights across RTL’s news operations, leading a team focused on transforming how data supports editorial and commercial decision-making. Stefan’s approach centres on applying product thinking to analytics: treating data initiatives as products with defined users, clear decision contexts, and measurable outcomes, rather than producing dashboards in response to ad hoc requests.