Sue-Anne Lim is a business strategist, transformation leader, and data-driven marketing expert with 20+ years of experience in brand growth, AI ethics, and media innovation. As CEO of Universal McCann Malaysia, she revitalized the agency, securing six major client wins and driving market con*dence. Formerly with Trapper Group, Clear Consulting and Dentsu Aegis, she has built and repositioned businesses, engineered award-winning strategies, and led large-scale transformations. With a background in psychology and deep expertise in data-driven decision-making, she bridges behavioral science with business strategy, helping organizations navigate change, unlock growth, and build future-ready brands.