Swarup nurtured Stark Communications Pvt. Ltd., from its inception in 1994, to an agency recognized for its distinctive creative, work ethic, people-centric growth and outstanding client retention record. As Creative Director, he played a key role in building the Kerala Tourism brand for two decades, actively partnering the brand’s journey from a non-entity to India’s No.1 tourism destination.

His tourism campaigns have consistently set benchmarks in the realm of destination marketing and have won well over two dozen national and international awards. Swarup has also been a Grand Jury Member of the New York Festivals (Advertising & Radio) many times. He has nurtured some of the most successful brands in the healthcare, tourism and media sectors in Kerala.

A certified coach and mentor, Swarup, during the pandemic, translated a novel and a collection of short stories by Benyamin from Malayalam to English for Harper Collins, and is currently working on the third book.