Tobias Henning

General Manager, TikTok Germany & Central Eastern Europe

Tobias Henning has been General Manager at TikTok Germany since October 2020. In this role, he is responsible for the further development of the strategy, the product and operations in Germany. Since May 2021 he also oversees TikTok Operations for Central Eastern Europe.

In his previous role as General Manager Premium at Axel Springer SE, Tobias Henning was responsible for and managed the digital premium content business of BILD and WELT, Germany’s highest-reach news media brands. Before joining Axel Springer SE, the qualified lawyer worked for the international law firm Hengeler Mueller, among others. He also completed an MBA at the ESCP Business School in Paris.