Toby Collodora is the senior manager of engagement and retention for Star Tribune in Minneapolis, Minnesota where she leads retention strategy and subscriber engagement efforts.
Prior to joining Star Tribune in 2019, Toby was the vice president of digital content strategy for
Cordillera Digital, a division of Cordillera Communications. While there, she helped newsrooms and marketing departments create and execute strategy on all digital platforms and consulted with sales teams on content-driven initiatives.
Toby began her career on the assignment desk at WCCO-TV in Minneapolis. She moved to digital in
2004, where she helped merge the company’s television and radio websites. As social media and mobile emerged, she helped establish WCCO’s presence in those spaces.
Toby is passionate about the role of local media in communities and serves on the Board of Directors for the Local Media Association. She is a graduate of the University of Minnesota’s Hubbard School of Journalism and Mass Communication.