Umair Wolid is a digital marketer with over 18 years of experience in the ever-evolving world of digital media. He has played a key role in shaping Sri Lanka’s digital marketing landscape through his strategies and leadership.

As the Co-Founder of Newswire, a news media startup, Umair has been instrumental in redefining how news is consumed in Sri Lanka and monetization strategies. His focus on digital transformation and media innovation has positioned Newswire as a key player in the country’s media space.

Further he represents Facebook in markets such as Sri Lanka, Bangladesh, and Nepal, working on initiatives that support digital growth and engagement in these regions as part of his role as CMO at Roar Global.

Beyond his professional roles, Umair served as the President of the Digital Marketing Association of Sri Lanka (DMASL) for the 2022–2024 term, where he worked on industry growth, professional development, and digital excellence.

Umair continues to drive the digital narrative forward, leaving a lasting impact on Sri Lanka’s marketing and media industries.