Vikas Shekhawat heads the Product at Amar Ujala Digital. He and his team lead all initiatives to create a personalized, engaging and fulfilling user experience that meets overall business objectives. He works closely with the newsroom, technology, data and business teams to build automation pipelines, data systems, subscriptions and engagement hooks to maximize revenue growth. His team is continuously building, optimizing and testing various models on top of huge data to deliver and maintain a continuous growth trajectory.

Vikas has vast experience in owning the entire product life cycle of diverse consumer-facing products spanning content and ecommerce domains. He loves solving large scale user problems, lead data-driven product teams and drive all product initiatives and engagement across platforms.