Vivek Malhotra is the Group Chief Marketing Officer (CMO) and Chief Operating Officer (COO) – Strategy at India Today Group, with over two decades of leadership experience across television, print, digital media, AI, consumer revenue, and strategic marketing. He is widely recognized for driving innovation, digital transformation, audience engagement, and business growth across some of India’s most influential media brands.

Throughout his career, Vivek has led several industry-first initiatives, including the introduction of paywalls and micropayments, the launch of India’s first connected-device news streaming platform, and the development of integrated data-driven marketing frameworks combining digital, social, and broadcast analytics. He has also played a pivotal role in launching and strengthening iconic media brands and flagship events such as India Today TV, India Today Conclave, Agenda Aaj Tak, Sahitya Aaj Tak, and Safaigiri.

Beyond his executive role, Vivek actively contributes to the media and advertising ecosystem as Chair of the Digital Ad Committee at IAMAI, a board member of the Indian Readership Survey (IRS), a member of BARC India’s Technology Committee, Co-Chair of the Branding & Marketing Council at ASSOCHAM, and lead of its AI Research Task Force.

Known for his strategic vision, consumer-first approach, and passion for innovation, Vivek continues to shape the future of media by combining technology, data, creativity, and sustainable business growth across India’s rapidly evolving news and publishing landscape.