Xenia Daum has been managing director of the Kleine Zeitung since 2023. Her focus is on digital agendas. Previously, she was managing director of the COPE Content Performance Group (COPE), Austria’s No.1 content marketing agency with almost 100 experts at locations in Vienna and Graz. COPE develops clear content strategies for companies, produces impressive content and ensures advertising that works: on social media, in magazines, on websites and in Austria’s widest-reaching digital media network, the COPE network, consisting of more than 100 online media.

Daum has many years of experience in marketing, strategy and data-based advertising. Previously, she was managing director of the online marketer styria interactive and product manager at the radio marketer RMS Austria. She also held various management positions in the magazine publisher Styria Multi Media (including managing director of the special interest magazine OCEAN 7) and was managing director of the Association of Austrian Private Broadcasters (VÖP)