How NTM drives direct traffic and subscriptions through hyperlocal newsletters
August 20 at 15:00 CET / 09:00 EST
Speaker:
Jens Pettersson, Head of Editorial Development, NTM
Andreas Nordenhed, Head of Social and Editorial Newsletters, NTM
Moderator:
Niklas Jonason, Innovate Local Programme Director, WAN-IFRA Sweden
Swedish NTM is working hard to make sure every reader in every local community served by one of their titles has reasons to come back to the content – directly. The group has created additional touchpoints through super local newsletters based on readers location and interests. The newsletters are free to subscribe to and work as a way to drive both subscription and advertising revenue. The niche newsletters are proving particularly effective in smaller communities where locals are less likely to see stories about their local area on the main site. Topics include what is going on in your neigbourhood, sports and new restaurants and cafés. Open rates reach over 60% and CTRs in the mid teens.
Category: Audience Development
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The webinar will be held in English on Zoom and recorded for internal reference. The recording and webinar content, including presentations, will be available on the WAN-IFRA Knowledge Hub, the premier online resource exclusively for WAN-IFRA members.
Be part of our exclusive WAN-IFRA Local Media Slack Community – A dedicated space for members to connect, exchange insights, and collaborate on the future of local journalism.
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Register here now
