Verity analytics platform, the foundation of a good and systematic customer journey at News Corp AustraliaRegister Here
Verity analytics platform, the foundation of a good and systematic customer journey at News Corp Australia
News Corp Australia is the publisher of The Australian, as well as a network of metropolitan tabloids, including The Daily Telegraph in Sydney and Herald Sun in Melbourne, along with magazines including Vogue Australia. Closing digital subscribers at News Corp Australia as of June 30, 2023 were 1,059,000 (943,000 for news mastheads), compared to 964,000 (882,000 for news mastheads) in the prior year. 40 percent of News Corp Australia total revenue now comes from digital and that digital revenue has grown 42 percent in the past two years. Much of this success is the result of better understanding NewsCorp’s audience – and the connection with that audience.
This is where Verity, News Corp’s data analytics platform, has played a vital role. Launched in 2019, Verity is a “data assistant” for every journalist that changes the “performance metrics.” Our guest for this session is Richard Wiles, General Manager – Consumer Growth, Insights & Data at News Corp Australia. He will talk about how Verity has become a game changer for Australia’s leading media company with over 150 brands and 3,000 journalists across news, sport and lifestyle.
WHEN: December 13, 2023, from 2 pm to 3.30 pm CET