09 January 2023 - 27 February 2023

Digital Media Awards Africa

Recognising the best projects in the news media industry

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Entries should demonstrate excellence in design, usefulness and clarity of information conveyed, in the context of (for example) breaking news, information, entertainment or data-driven visual storytelling. Special attention will be paid to creativity and visual impact, as well as the effectiveness of mobile devices.

Entries should demonstrate an original offering that measurably grows user engagement, and actively reflects the voice and tone of the news brand. Entries should provide evidence of an audience spending more time with the brand’s content, or converting from social platforms to their platforms.

Entries must demonstrate combined excellence in content and UX and value to readers and advertisers. Innovative design, intuitive customer journey, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the service’s overall contribution to revenue goals, such as ‘premium’ sections, will also be taken into consideration.

Entries should demonstrate an ability to relate a story concisely and objectively and improve the reader experience and engagement online with the news brand. There should be consideration of the appropriate online video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.

This category recognises projects by publishers that are aimed at increasing the subscriber base for the digital product, for paid and/or free users. Entries should demonstrate real results and metrics, an understanding of brand strengths, clarity for the reader or customer, and an effective call to action. Entries should provide evidence of solid conversion and/or retention results.

This category is open to companies that have successfully included newsletters as a part of their editorial offering. The newsletter should have carefully tailored content serving a specific purpose, a user-friendly interaction, a coherent design, an original editorial angle and format, and measurable audience results in terms of growth and engagement.

This category looks for innovative podcast initiatives to tell the news. Entries must demonstrate mastery of the format, strong quality of execution, added value to the listeners, and a measurable loyal audience.

The ePaper versions of newspapers worldwide find more and more subscribers. The print-digital mixture contributes significantly to revenues. But is an ePaper just putting your PDF file on the web? Or are there more creative concepts? Entries for this category should show additional value to the pages (like more current news than in the printed version), interactive use of the ePaper, marketing concepts, availability on other platforms or special accessibility like read-out features.

This category is open to publishers who have come up with initiatives to inform readers of the misinformation in society and verify the stories through fact-checking tools. The initiatives can be special products or new sections addressing information needs that enhance the trust in the publisher’s brand. Entries should demonstrate how information gaps in society were addressed, innovative use of resources and smart planning to quickly meet the challenges posed by the crisis.

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