05 August 2024 Jakarta Indonesia

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The Impact of Artificial Intelligence

Artificial intelligence (AI) has advanced tremendously in the last two or more years. According to Goldman Sachs Economic Research, global investment in AI technologies will reach $200 billion by 2025.

AI technologies represent both an opportunity and a threat to the news industry.

For the past couple of decades, news organisations around the world have come under pressure from declining advertising and print subscription revenues. AI technologies, if adopted and implemented early enough to their full potential, could positively influence the sustainability of news organisations.

The rapid developments in AI are enabling newsrooms to serve the communities they cater to better. However, these technologies can also create misinformation and other challenges including ethical ones. AI has given news publishers around the world the possibility to reverse the declining revenue trend and to create a healthy, sustainable ecosystem for quality journalism.

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