Sep 18 | 12:30 PM CET | Zoom

Global audiences demand locally relevant content – fast. AI is the game-changer for news organisations expanding across languages and markets.

Join WAN-IFRA’s expert-led webinar to learn:

• Beyond translation: How AI adapts tone, context, and cultural nuance.
• Efficiency at scale: Automate localization without losing brand voice.
• Real-world case studies: Ringier’s AI-driven growth strategies.

Moderator:
Ezra Eeman | WAN-IFRA AI Expert

Ezra Eeman is the Director of Strategy & Innovation at NPO, the Dutch Public Broadcaster. Ezra has almost 20 years of experience in media, innovation and journalism. Previously he was Change Director at international media company Mediahuis, responsible for coordinating newsroom transformation and digital acceleration. He worked as the Head of Digital, Transformation and Platforms at the EBU, The European Broadcasting Union and before that was head of an innovation lab and journalist at VRT, the Flemish public broadcaster.

Speaker:
Sandro Inguscio | Chief Digital Officer Ringier Medien Schweiz

Sandro Inguscio has been a member of the management board of Ringier Media Switzerland since September 2023, serving as Chief Digital Officer. In the same role, he co-leads the newsroom with Rolf Cavalli. Previously, he was the editor-in-chief of Blick.ch and Blick TV. Within the Blick Group, he served as news reporter, sports reporter, sitemanager of Blick.ch and Head of News. He began his career in journalism as a sports editor for the local newspaper “Wohler Anzeiger.” During that time, he also completed diploma training at the Media Training Centre in Lucerne before joining the Blick Group in 2010.

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