23 April 2026 at 16:00 CEST / 10:00 EDT / 07:00 PDT
Infactory: Structure your messy content to unlock its value in the AI market
About this webinar:
For publishers, the AI conversation is often framed around models and distribution. But the real constraint is elsewhere: data.
Not just volume, but quality. Licensed, well-described, context-rich content is becoming a scarce resource in the AI ecosystem. In other words, the kind of material publishers already produce.
As Brooke Hartley Moy, CEO and Founder of Infactory, puts it:
“AI progress is bottlenecked by data, not models or compute. ‘AI builders’ scarcest input is the combination of licensed and annotated content. This curated, annotated information looks a lot like journalism.”
The challenge is that most of this content remains locked in formats machines can’t easily interpret or value.
Publishers like The Atlantic are actively working on this. As Mary Liz McCurdy, SVP of Strategic Partnerships and Business Development, explains:
“We’re actively looking for the best strategies and solutions to sustainably monetize and protect our journalism. As partners, we’ve been consistently impressed with Infactory’s approach to a healthy information ecosystem, building for AI native experiences, while preserving content integrity and compensating creators.”
Together with Infactory, they are exploring how to turn archives into structured, machine-readable datasets, unlocking entirely new value in AI markets.
Key takeaways:
Speakers:
Moderators:
—
The webinar is open to both members and non-members, will be held in English on Zoom, and will be recorded for internal reference. The recording and related content, including presentations, will be made available on the WAN-IFRA Knowledge Hub, our premier online resource exclusively for WAN-IFRA members.
Stay updated on AI in Media (AIM): www.wan-ifra-aim.org