12 May 2026
Zoom | 17:00 CEST / 08:00 PDT / 11:00 EDT
About this webinar:
The first wave of AI deals between publishers and platforms was about access. The next phase is about value.
Perplexity is at the forefront of this shift. From its origins as an AI-powered answer engine, it is rapidly evolving into something broader: a browser, an agent layer, and a more integrated AI interface.
At the same time, it has introduced one of the most closely watched publisher compensation models in the market. Through initiatives like Comet Plus, Perplexity is experimenting with models that move beyond traditional traffic-based metrics, incorporating signals such as citations, direct visits, and interactions driven by AI agents.
In this session, Jessica Chan, Head of Partnerships at Perplexity, will share how Perplexity’s product and partnership model is evolving in practice, what has been learned from the first wave of publisher collaborations, and how the company is thinking about value, attribution, and scale in an AI-mediated web.
The discussion will focus on how Perplexity is being used today and where value is actually being created across citations, visits, and agent-driven interactions.
Speaker:
Jessica Chan | Head of Publisher Partnerships, Perplexity USA
Moderators:
Ezra Eeman | Lead, AI in Media, WAN-IFRA
Kevin Anderson | Director of the Digital Revenue Network, WAN-IFRA
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The webinar is open to both members and non-members, will be held in English on Zoom, and will be recorded for internal reference. The recording and related content, including presentations, will be made available on the WAN-IFRA Knowledge Hub, our premier online resource exclusively for WAN-IFRA members.
Stay updated on AI in Media (AIM): www.wan-ifra-aim.org