Programme Roadmap & Schedule
The programme guides participants through 11 steps that combine leadership development with hands-on AI experimentation. Each week builds on the last – from understanding AI’s strategic implications for leaders, to designing workflows and prototypes, to guiding teams through transformation. Two in-person intensives anchor the journey: the program kickoff in Frankfurt and a midpoint convening in Marseille. Each week represents one โstepโ in the participantโs AI growth journey:
| Module | Focus | Format | Date |
|---|
| Step 1: Build the AI Mindset | Understand AIโs impact, potential, and your responsibility. | ๐ In-person | 14โ15 April 2026 |
| Step 2: Map Your AI Leadership Journey | Learn roadmap frameworks and framing exercises. | ๐ป Virtual | 21 April |
| Step 3: Create Smarter Workflows | Explore hands-on use cases for media teams. | ๐ป Virtual | 28 April |
| Step 4: Lead Responsibly | Navigate trust, bias, and transparency in automation. | ๐ป Virtual | 5 May |
| Step 5: Engage with Data | Understand data utilization, personalization, and audience insights. | ๐ป Virtual | 12 May |
| Step 6: Redefine Roles | Identify emerging roles and essential competencies. | ๐ป Virtual | 19 May |
| Step 7: Lead and Build | Connect leadership frameworks to practical AI applications. | ๐ In-person | 31 May โ 1 June |
| Step 8: Experiment in Action | Master fast-feedback loops and iteration methods. | ๐ป Virtual | 9 June |
| Step 9: The Next-Gen Newsroom | Strategies for structural change and departmental synergy. | ๐ป Virtual | 16 June |
| Step 10: Guide Your Team | Master internal communication during AI transitions. | ๐ป Virtual | 23 June |
| Step 11: Reflect and Share | Synthesize key learnings and present future commitments. | ๐ป Virtual | 30 June |
Day 1,
