We recognise and celebrate the best of digital media

Registration closing on 31 March

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Categories 2023

*Gold winners of these categories will automatically enter WAN-IFRA’s World Digital Media Awards where they will compete with Gold winners from the African, European, Middle East, Latin American, North American and South Asian Digital Media Awards

* Best News Website

Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, intuitive customer journey, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the service’s overall contribution to revenue goals, such as ‘premium’ sections, will also be taken into consideration.

* Best Use of Video

Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement online with the news brand. There should be consideration of the appropriate online video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.

* Best Data Visualisation

Entries should demonstrate excellence in design, usefulness and clarity of information conveyed, in the context of (for example) breaking news, information, entertainment or data-driven visual storytelling. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.

* Best in Audience Engagement

Entries should demonstrate an original offering that measurably grows user engagement, and actively reflects the voice and tone of the news brand. Entries should provide evidence of an audience spending more time with the brand’s content, or converting from social platforms to own platforms.

* Best Podcast

This category looks for innovative podcast initiatives to tell the news. Entries must demonstrate mastery of the format, strong quality of execution, an added value to the listeners, and a measurable loyal audience.

* Best Newsletter

This category is open to companies that have successfully included newsletters as a part of their editorial offering. The newsletter should have carefully tailored content serving a specific purpose, a user-friendly interaction, coherent design, an original editorial angle and format, and measurable audience results in terms of growth and engagement.

* Best Digital Subscription Initiative

This category recognises projects by publishers that are aimed at increasing the subscriber base for the digital product, for paid and/or free users. Entries should demnostrate real results and metrics, understanding of brand strengths, clarity for the reader or customer, and an effective call to action. Entries should provide evidence of solid conversion and/or retention results

* Best ePaper-Concept

The ePaper versions of newspapers all around the world find more and more subscribers. The print-digital mixture contributes significantly to revenues. But is an ePaper just putting your PDF-file in the web? Or are there more creative concepts? Entries for this category should show additional value to the pages (like more current news than in the printed version), an interactive use of the ePaper, marketing concepts, an availability on other platforms or special accessibility like read out features.

* Best Trust Initiative

This category is open to publishers who have come up with initiatives to inform readers of the misinformation in the society and verify the stories through fact checking tools. The initiatives can be special products or new sections addressing information needs that enhance the trust in publisher’s brand. Entries should demonstrate how information gaps in society were addressed, innovative use of resources and smart planning to quickly meet the challenges posed by the crisis.

Best Native Advertising / Sponsored Content Campaign

Entries should demonstrate added value to readers/users via excellence in content marketing across multiple platforms. Entries will be measured on creativity, effective use of each media platform, brand voice and providing the best user experience in a post-ad blocking media environment.

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