01 May 2022 - 05 June 2022
Accepting Registrations on 01 May 2022

We recognise and celebrate the best of digital media

Registrations open from 01 May to 06 June

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*Gold winners of these categories will automatically enter WAN-IFRA’s World Digital Media Awards where they will compete with Gold winners from the African, European, Middle East, Latin American, North American and South Asian Digital Media Awards

Categories 2022

*Best News Website or Mobile Service

 

This category for general news includes mobile web and apps, as well as desktop. Entries must be new projects or demonstrate significant developments in the awards period. We are looking at combined excellence in design, content and UX, technical implementation and speed, and of course value to readers.

*Best Use of Online Video

 

Entries should take full advantage of the power of the visual medium in terms of choice of subject matter, use of sound, the ability to show, not tell, and overall technical execution. Due consideration will be given to the use of interactive technologies to enhance viewer experience and/or engagement and whether the storytelling/production style is suited to its intended channel or distribution platform, i.e. own site, streaming, YouTube or different social media networks.

*Best Data Visualisation

 

Entries should demonstrate excellence in design, usefulness and clarity of information conveyed, in the context of (for example) breaking news, information, entertainment or data-driven visual storytelling. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.

*Best in Audience Engagement

 

Entries should demonstrate an original offering that measurably grows user engagement, and actively reflects the voice and tone of the news brand. Entries should provide evidence of an audience spending more time with the brand’s content, or converting from social platforms to own platforms

*Best Reader Revenue Initiative

 

Best new or updated reader revenue initiative or project (e.g. via subscription, membership, crowdfunding or other). Entries should demonstrate real results and metrics, understanding of brand strengths, value and clarity for the reader or customer, and an effective call to action. Entries should provide evidence of solid conversion, address the possibility of churn and/or show retention results.

*Best Newsletter

 

This category is open to companies that have successfully included newsletters as a part of their editorial offering. The newsletter should have a clear purpose (e.g. drive traffic, retain paying subscribers), carefully tailored content serving a specific audience, a user-friendly interaction, coherent design, an original editorial angle and format, and measurable audience results in terms of growth and engagement.

Best Lifestyle or Sports Site

This category is open to lifestyle, entertainment or sports products, including websites, mobile sites, apps, microsites or dedicated verticals. Entries must demonstrate a strong quality in content, consistency in UX and an added value for readers and clients. Innovative design, multimedia to improve the narrative, ease of navigation, site speed and the overall distribution of the information will be taken into consideration.

Best Branded / Sponsored Content Campaign

 

Entries should demonstrate added value to readers/users via excellence in content marketing across multiple platforms and results to advertisers. Entries will be measured on creativity, effective use of each media platform, brand voice and providing the best user experience in a post-ad blocking media environment.

Best Special Project for COVID-19

 

This category is open to publishers who have come up with special products or new sections addressing information needs during the Covid-19 pandemic. Entries should demonstrate how information gaps in society were addressed, innovative use of resources and smart planning to quickly meet the challenges posed by the crisis.

Best Podcast / Digital Audio Project

 

This category focuses on innovative initiatives that deliver the news through podcasts. Entries must demonstrate mastery of the chosen format, an effective distribution strategy, strong quality of execution, added value to the listeners, and a measurable loyal audience. Original editorial angles and coherence with the media company’s brand and identity will also be positively evaluated.

Contact us for more information

Wilson Leong

General Enquiries / Registration

wilson.leong@wan-ifra.org

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