Bringing the Newsroom closer to the audiences: The Conversation User Needs' approach and Overtone's NLP model
Join the Data Science Expert GroupUser segmentation is a versatile concept, and there are different ways to put it into practice, be it with data analysis or machine learning. For this session, we invited Khalil A. Cassimally, Head of Audience Insights at the Conversation, and Christopher Brennan, Co-founder of Overtone, to discuss the merits and challenges of two approaches that serve the same objective: Bringing the newsroom closer to the audiences.
How The Conversation uses audiences-informed commissioning to increase reach and engagement, by Khalil A. Cassimally, Head of Audience Insights at The Convesation
