29 September 2023

Data Science Meetup

Bringing the Newsroom closer to the audiences: The Conversation User Needs' approach and Overtone's NLP model

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Christopher Brennan

Co-Founder Overtone, Belgium

Christopher Brennan has been a journalist for a decade, reporting from more than 10 countries including his native U.S and appearing in outlets such as the BBC World Service, France 24 and NY Daily News. While covering tech in Brussels he became increasingly focused on data and starting in 2019 became involved in building AI models to differentiate between news articles in a more qualitative way, not just on engagement metrics such as clicks. He thinks that sorting through the web-based on smarter, qualitative signals will become increasingly important as AI is used to create huge portions of what we see and read.

Khalil A. Cassimally

Head of Audience Insights, The Conversation, Mauritius

Khalil works to bring more value to more people in more places with The Conversation’s unique evidence-based journalism. He oversees audience growth, engagement retention and monetisation, working with a global team spanning six continents. He has worked on audience development in the news media space for ten years and advocates for more audiences-informed approaches in the industry (more recently using LinkedIn to do so).

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