Bringing the Newsroom closer to the audiences: The Conversation User Needs' approach and Overtone's NLP model
Join the Data Science Expert Group
Christopher Brennan has been a journalist for a decade, reporting from more than 10 countries including his native U.S and appearing in outlets such as the BBC World Service, France 24 and NY Daily News. While covering tech in Brussels he became increasingly focused on data and starting in 2019 became involved in building AI models to differentiate between news articles in a more qualitative way, not just on engagement metrics such as clicks. He thinks that sorting through the web-based on smarter, qualitative signals will become increasingly important as AI is used to create huge portions of what we see and read.
Khalil is an advocate for audiences-driven approaches in the media industry. He provides expertise, perspectives, and tools to help newsrooms and purpose-driven organisations shape better societies. With focuses on user needs, product work and AI, he does consultations, advises and mentors teams and individuals at media organisations around the world. A frequent speaker at industry conferences, Khalil also serves as Head of Special Projects at The Conversation.