LEARNING OUTCOME
This programme aims to help journalists apply new skills and knowledge to identify, report and write stories on the key trends and challenges facing APAC economies and businesses in the year ahead. Through hands-on learning, expert guest speakers and collaborative exercises with their peers, participants will be able to:
- Summarise the latest economic and business trends and forecasts in the APAC region and brainstorm ideas for your beat
- Analyse upcoming major news events (elections, world summits) for business story angles and apply tips for remote coverage if needed
- Weave the latest developments in ESG reporting and sustainability regulation into your business beat
- Cut through the jargon around sustainable development and report stories that inform and engage your audience
- Recognise corporate greenwashing and apply tips to counter forms of misinformation
- Explore solutions-driven business journalism and how it can engage audiences and hold decision-makers accountable
- Apply tips for effective framing, pitching story and ideas to your editors that resonate with your target audience
