Henneo is one of the leading communication and technology groups in Spain. More than 20 million unique users consult its headlines on the Internet, 70% of the country’s online audience. It has its origins in Heraldo de Aragón, which this year celebrates 127 years of history, and its publications include 20minutos, the most widely read newspaper on the Internet in Spain, the digital economy newspaper la Información.com, Diario del AltoAragón and Cinemanía. The Group also diversifies its business in the audiovisual and technology areas, where it has Hiberus, one of the country’s leading consultancy firms in the sector. With more than 2,500 employees, Henneo is characterised by its innovative spirit and loyalty to its principles.

In Telefónica, we believe that it´s people who give meaning to technology and not the other way around

At a time when technology is more present than ever in our lives, we cannot forget that the most important connections are human connections. Because in today’s society, people’s quality of life, mostly depends on that connection.

And this is where we come in. Offering connections that bring people together, rather than isolate them; connections that invite people to be themselves, to express themselves, to share.

Offering connections that bring people together

Our mission puts people at the center of everything we do. We want to be a company that customers, employees, suppliers, shareholders and society in general can trust.

This mission commits us to protecting people and the planet, as well as ensuring that social corporate responsibility is at the core of everything we do. We aspire to digitize the entire society, leaving no one behind, thus aligning ourselves naturally with the United Nations 2030 Agenda, which highlights the key role of technology, innovation and communications in addressing humanity’s great challenges.

The Google News Initiative is Google’s effort to work with the news industry to help journalism thrive in the digital age. Our efforts focus on three pillars: working with the news industry to evolve their business models and drive sustainable growth, elevating quality journalism and empowering news organizations with new technology.

Within the Google News Initiative, the GNI Digital Growth Programme has been designed with industry experts and news publishers to support small and medium publishers grow their digital publishing business. From free interactive workshops, to in-depth labs in multiple European languages, news publishers can learn more ways to develop their digital presence, grow their audience online and strengthen their revenue strategy.

Piano’s Digital Experience Platform empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, Nielsen, The Wall Street Journal and more. Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Inc., Deloitte, American City Business Journals and more. For more information, visit https://piano.io/.

Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual A.I. allows brands to engage with consumers within their universe of interest on a cookie-free basis.

Seedtag was founded in Madrid in 2014 by two ex-Googlers who wanted to get the most out of editorial images and to this day it is a global company that has more than 300 employees and an important international presence with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE and the US.

Sophi.io was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions around their content. It is a suite of AI and ML-powered automation, optimization and prediction tools designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, and so on.

• Sophi Site Automation: An AI system that autonomously curates digital content to find and promote your most valuable articles. Sophi looks at all of your content as it’s published, and all of your traffic, in order to find the hidden gems that your customers value the most.
• Sophi Dynamic Paywall: A fully dynamic, real-time, personalized paywall engine that analyses both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.
• Sophi Content Paywall: Uses complex natural language processing routines to analyze every piece of content and select articles to put behind a paywall. It picks only those articles where the subscription revenue opportunity is many times greater than the advertising revenue forgone.

Viafoura is a digital experience company that helps brands activate their audiences through a suite of engagement and personalization solutions, maximizing conversions of unknown to known users.

We work with brands to build direct relationships with their audiences, creating the foundation for a scalable first-party data strategy while reducing dependency on social media. In fact, our socially immersive tools — including topic and author follows, real-time conversations, an on-site community feed, personalized notifications and alerts — engage, convert and retain visitors right on customer websites.

Viafoura’s industry-leading, AI-powered content moderation solutions are customized to support each customer’s unique community guidelines. As a result, customers can scale and streamline their audience engagement and community-building initiatives while maintaining a civil and brand-safe environment.

Anygraaf offers a complete line of publishing production solutions for content management, advertising and circulation activities for all channels.

Neo by Anygraaf: a single console for planning, producing and sharing content across channels. Our tools and apps help to increase collaboration and reader engagement and maintain revenue across channels.

AProfit ad system: designed for complete management of ad business. It enables an efficient control of ad customers (CRM) with versatile reporting.

Our solutions also include the CDProfit carrier distribution management system, managing circulation routes, districts and carriers and offers tools to manage all financial activities such as salaries and invoicing; the CProfit circulation and content access management system for print and digital products; and the DProfit mailroom management system.

Aquara is a company in the environmental sector that has been managing services linked to the integral water cycle for 25 years in Aragon, ensuring that citizens have the best services 24 hours a day, 365 days a year.

The more than 140 professionals that make up Aquara work with a common commitment and responsibility: guarantee services with maximum efficiency, basing management on policies committed to quality, efficiency, environmental sustainability and occupational risk prevention.

Aquara manages a 746 km drinking water network, which distributes more than 7,899,281 m3 per year to more than 20 populations centers, with just over 740,000 inhabitants.

Atex, a global software company, specializes in media industry solutions. Our futureproof products empower news organizations to efficiently create content, manage advertising, engage audiences, and handle subscriptions across channels.

The Atex AI Platform serves as an innovative laboratory, harnessing Artificial Intelligence’s potential in newsrooms and publishing processes. Our content publishing solutions support newsrooms throughout the entire editorial workflow, from trend detection to AI-assisted content production and social media distribution. Our advertising management platform not
only powers a self-service module for businesses and consumers but also provides a platform for publishers to pool their inventories for agencies.

Start the data age with azernis in your newsroom and find out about the most relevant topics and formats of your competitors!

Bonnier News is Sweden’s leading news player, has a turnover of approximately SEK 8 billion and has over 4,000 employees including 2,000 journalists. The company has its core in the daily newspapers Dagens Nyheter, Expressen and Dagens industri and has been in a strong growth phase in recent years.

The Bonnier News Local business area, formed in 2020, today gathers around 40 local newspapers from Helsingborg’s Dagblad and Sydsvenskan in the south to Örnsköldsvik’s Allehanda in the north.

Bonnier News also includes the former Bonnier Magazines & Brands, now part of the Expressen Lifestyle business area. The Bonnier News Business business area in Sweden consists of the newspaper Dagens industri and around 20 industry titles, and outside of Sweden a number of business newspapers in Denmark, Poland and Slovenia, as well as companies in education and professional services.

Addressing misinformation through digital content provenance.

We are a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance.

Cellnex Telecom is the independent wireless telecommunications and broadcasting infrastructure operator that enables operators to access Europe’s most extensive network of advanced telecommunications infrastructure on a shared-use basis, helping to reduce access barriers for new operators and to improve services in the most remote areas. Cellnex manages a portfolio of more than 137,000 sites – including forecast roll-outs up to 2030 – in Spain, Italy, the Netherlands, France, Switzerland, the United Kingdom, Ireland, Portugal, Austria, Denmark, Sweden and Poland. Cellnex’s business is structured in four major areas: telecommunication infrastructures services; audiovisual broadcasting networks; security and emergency service networks and solutions for smart urban infrastructure and services management (Smart cities and the Internet of Things (IoT)).

Chartbeat is the leading content intelligence platform, empowering media companies with data to build loyal audiences with real-time and historical analytics across desktop, social, and mobile platforms.

Chartbeat helps media companies understand what, within their content, is keeping people engaged. Tracking over 50 billion pageviews across more than 70 countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading organizations understand, measure, and build value from the attention earned by their content.

Diarios Associados is one of Brazil’s most important communication groups with over 90 years of traditional newspapers such as Estado de Minas and Correio Braziliense. With financial support from Google, Diarios Associados developed the Rede de Notícias, the first investment in SAAS, which connects journalists and hyperlocal news to the audience of Estado de Minas.

The Rede de Notícias process is 100% automated, from the journalists’ approval to payment, including monitoring performance indicators per reporter and per region, through a connection with Google Analytics API.

Domena.com is a leading CEE provider of fully integrated Editorial System – StoryEditor. Over the past two decades, Domena.com specialized in development and providing solutions for media content management. Today, StoryEditor Editorial Systems together with StoryEditor Digital Experience represent all-in-one, intuitive and easy to adopt, Fully Integrated Editorial System for management, production and distribution of print and on-line media content. So far StoryEditor has been implemented in a wide range of leading media companies throughout Estonia, Slovenia, Croatia, Poland, Slovakia, Montenegro and Bosnia and Herzegovina with successful transition from print to web operations.

The most relevant information, international and local current affairs of greatest interest, honesty, credibility, technology and constant effort.

These are the key ingredients that make EFE a leading provider for multimedia content in Spanish and an international benchmark in the news sector.

EFE produces over 6,500 contents a day and distributes 3 million news per year supported in a network of specialized professionals who work 24h per day and 7 days per week in 110 countries.

Updating, development and innovation are the day-by-day challenges in a company with a track record of more than 80 years adapting to the changing times, trends and communication means to bring the most demanded formats to today’s audience.

Endesa is the largest electricity company in Spain and the second largest in Portugal. The company is also the second largest gas operator in Spain. Endesa operates an end-to-end generation, distribution and marketing business. Through  Endesa X it also offers value-added services aimed at the electrification of energy usage in homes, companies, industries and Public Administrations. In addition, the new line of business has been created. . Endesa X Way is fully dedicated to electric mobility. Endesa is firmly committed to the United Nations SDGs and strongly supports the development of renewable energies through Enel Green Power España, the digitalisation of grids through e-distribution and corporate social responsibility (CSR). The Endesa Foundation is also active in CSR. Our workforce numbers around 9,260 employees. Endesa is a division of Enel, Europe’s largest electricity group.

The Evolok platform lets media and publishing companies create incredible experiences for users and unlock their content’s true revenue potential. This is enabled through engagement and dynamic monetisation. The platform provides a complete ecosystem that includes an identity management system, an intelligent segmentation module that includes a DMP, a subscription management system offering a dynamic commerce engine, and a multitude of paywall options. Evolok helps its clients increase readership and revenue by engaging and personalizing content, protecting valuable content through paywalls, utilizing login and social data to incrementally know readers and finally targeting products and pricing to boost subscriptions. The Evolok platform is deployed across five continents and includes clients such as Indian Express, The Telegraph, and New Statesman. 

With over 125 years as one of the world’s leading news and information organisations, the Financial Times (FT) provides businesses, governments and education institutions across the globe, with award-winning journalism and tools to help them achieve their goals faster.

Over 4,000 organisations worldwide use an FT Group Subscription to stay ahead.

Moreover, leading publications and businesses republish FT journalism to diversify their content mix.

We are one of the main IT Spanish consulting companies with 100% private capital, leading media sector offering tech solutions and services adapted for each company. 7 of the top 10 media in Spanish language are using Xalok, the CMS for media developed by Hiberus. What’s more, we are partners of Alayans Media, an initiative that comprises 15 editors with more that 45 newspapers where the major AdTech national rollout has been done. 

Currently, we have 1.800+ employees and, in 2021, our revenues were 80M€. Our 27 delegations are spread across Spain, North of Europe, Italy and Latin America.

Marfeel’s Analytics Platform unlocks the full potential of your content, your audiences, your subscribers and your social networks. It builds synergies and alignment across teams with data-informed decisions.

Attract more visitors and revenue increasing your engagement, subscribers and advertisement performance.

Get your free real-time analytics solution at marfeel.com. Install the one-line script while being respectful of your users’ privacy, GDPR compliant by default.

Mather Economics is the global leader in subscription analytics and yield management. Our revenue-first strategy for media companies helps them harness the power of data to maximize multiple revenue streams and optimize how every piece of content drives engagement and revenue creation. We apply world-class data science to maximize customer acquisition, engagement, retention, and profitability.​

For over 20 years, Mather has been helping news media companies evolve their business models in response to new digital competitors, changing advertising markets, data privacy regulations, mobile platforms, and growing customer demands.

Headquartered in Atlanta, GA, with offices across the Americas and Europe, Mather Economics serves a global client base, including The New York Times, Wall Street Journal, Insider, Le Monde, Google, NBA, Globe & Mail, Mediahuis, The Atlantic, and more.

Mediahuis is one of the leading European media groups with operations in Belgium, the Netherlands, Ireland, Luxembourg and the German region of North Rhine-Westphalia. As a publisher, Mediahuis believes unconditionally in independent journalism and strong and relevant media that makes a positive contribution for people and society. Since its creation in 2013, Mediahuis has built a highly diversified portfolio of news media and digital brands, reaching more than 10 million readers every day, both digital and in print. With about 4,600 employees, Mediahuis achieves an annual turnover in excess of EUR 1 billion. 

Come and visit us at the Innovation Corner to learn more about our Article DNA project:  How a new set of story characteristics results in better news consumption insights and editorial decisions.

At Naviga, we believe that the world is a better place when we’re all connected.

We don’t just mean physically—we mean digitally. That’s why we’ve engineered a Content Engagement Platform (CEP) that’s flexible and powerful enough for media companies of any kind to create, enhance, distribute, and monetize your content with ease.

Our CEP orchestrates a seamless engagement journey from start to finish and ensures your business can evolve alongside the rapidly changing digital landscape.
At Naviga, our rich heritage in the media sector combined with an unwavering commitment to digital innovation has enabled us to engineer cutting-edge AI powered software that allows any content-focused enterprise to confidently navigate the future with automation.

Naviga’s global footprint is as expansive as our client portfolio: we have regional offices around the globe serving more than 5,000 publications and websites spanning news media, broadcasting, magazine publishing, and diverse corporate sectors in 42 countries.”

We help global organizations drive content transformation, insights and experience across media and formats. Through advanced technologies and an experienced team of experts, we are shaping the future of digital content. We have two decades of expertise in content transformation from analog to digital and beyond. We are a critical partner for several global organizations, especially in the media monitoring industry where their content is funneled through our processes to produce high-quality, extremely relevant and intelligent data in near-real time

Norkon’s solutions address the financial and media industry with Pulse, a financial market reporting tool for newspapers that pulls in real-time stock market data and information and Fantasy Funds, an award winning stock market simulation game to grow subscribers, which allows users to build their own portfolio and invest – with fantasy money – based on real stock exchange data. Norkon also powers Live Center, a flexible and intuitive live blogging platform that enables journalists and editors to cover latest news or sports news in real-time, enabling a feature-rich reader experience.
Our solutions are trusted by hundreds of media publishers across the globe. Norkon is based in Oslo, Norway.

Paperview opens a new revenue stream for online Publishers. Paperview empowers Publishers’ building of stronger ties with readers by offering an array of simple and affordable ways to consume protected content. The full array of monetization options includes selling editions, sections, authors, single articles and subscriptions of any kind or duration. The long missing impulse purchases, finally! 

Paperview has no adoption or maintenance costs, and it is available to large newspapers and bloggers alike. Setup is minimal for both. 

Paperview contributes to raise the online publishing global market value, helps fight false information and illegal sharing, helps the free and independent press regain financial viability and helps fight information inequality.

Project Syndicate produces and delivers original, high-quality commentaries to a global audience. Featuring exclusive contributions by prominent political leaders, policymakers, scholars, business leaders, and civic activists from around the world, we provide news media and their readers with cutting-edge analysis and insight, regardless of ability to pay. Our membership includes over 600 media outlets – more than half of which receive our commentaries for free or at subsidized rates – in 156 countries.

Protecmedia is the software company of choice for the media industry since 1979. We offer the most innovative solutions for rich content, news, advertising, media analytics, subscriptions and digital asset management.

Close cooperation with our clients and independent media advisors has led us to be pioneers in the use of Artificial Intelligence and Machine Learning to simplify processes for the art of news-making.

As long-term members of the WAN-IFRA Association, we highly value our membership as it gives us a broad view of the digital and print media worldwide challenges. Their community offers a perspective of the innovation needed today to ensure the future of the industry.

With offices in Spain, France, Germany, Portugal and Chile, Protecmedia offers a 24/7 multilingual support service worldwide. Our team of consultants, developers, media and content experts keeps improving to better serve our clients pivot with the everchanging market requirements

Smartico creates new local advertising revenues for publishers and regional brands. We work for large media groups like Axel Springer, TX Group (Tamedia) or Groupe EBRA as well as for regional champions and independent publishers worldwide. We boost loyal print advertisers and their successful print sales reps into digital profit centres.

With “Smart Ads” we build digital display ad campaigns for longtail print advertisers at scale and at profit. Our high automation in combination with human touch ensures bundles of banner, landing page and campaign management that are profitable for campaigns of ~$100. Publishers like Schwäbisch Media or Kölner Stadtanzeiger Medien from Germany sell 1.000s of new annual digital campaigns without additional overhead – making them new profits north of $250.000 per year.

With “Smart Advertorials” and “Smart Magazines” we make digital native advertising out of print advertorials, supplements and specials that perform with readers, search engines and advertisers. We fully transform stories from print PDFs into digital campaigns with intuitive dashboards, smart traffic management and precise sales trainings that make $20M+ crossmedia revenues for our 200+ publishers that we are working with. With our strict volume- & revenue-based compensation, we make sure publishers always make a profit!

Smartocto is a smart editorial analytics system that brings actionable data into the newsroom. Our mission is to optimise storytellers’ output and make it more relevant, impactful and profitable. With crystal clear modular big screens, insightful historical reports, and actionable notifications, we give them the power to go from data to action and optimise for online success, whether that’s impact, engagement or conversion. We come from the newsroom ourselves, so our approach to data is different. Instead of pageviews, we show metrics on loyalty, engagement, impact and more, to help connect the dots between online publishers and their audience.

Stibo DX develops the media enterprise platform called CUE, which facilitates both content and digital asset management for media companies, broadcasters, and news publishers around the world. Since 1979, Stibo DX has been the leading technology partner for some of the world’s biggest media companies, including The New York Times, Gannett, Mediahuis, Amedia, The Hindu, and The Economist.

Stibo DX is an international company with offices in five countries. Over the years, Stibo DX has made significant investments in technology and innovation. CUE Print Automation and CUE Autopilot, an AI service for the CUE platform, are some of the latest results of these investments.

Tecnavia is a leading supplier of digital publishing solutions providing an engaging reading experience across multiple devices and platforms for both local independent newspapers and large media companies. We offer a full range of innovative solutions, state of art e-Paper, Native News Apps, CMS & Websites, Paywall, e-Commerce, e-Archives, advertising opportunities and much more. Tecnavia, with over 20 years experience in e-publishing, processes and manages 1800+ publications worldwide and over 8 million pages per year.

The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.

Participating news sites receive training and apply our 8 Trust Indicators® to their sites and services to show authority and earn credibility through transparency.

The 8 Indicators are proven to boost confidence and enhance revenue opportunities. The Trust Project has been recognized by WAN-IFRA, the Globee Awards, the Conference Board and Mediashift for innovation and impact. We operate in Europe, Latin America, Canada, the United States and Hong Kong.

 The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global news and information services company. As an independent charity, registered in the UK and the USA, it works to advance media freedom, foster more inclusive economies, and promote human rights. Through news, media development, free legal assistance and convening initiatives, it uses the combined power of journalism and the law to build global awareness of critical issues faced by humanity, inspire collective leadership and help shape a prosperous world where no one is left behind.

In response to the surging tide of online violence targeting journalists, the Foundation partnered with Google’s Jigsaw to develop TRFilter – a free tool that allows users to document and manage online harassment.

United Robots is the world’s leading Content-as-a-service solution for robot journalism. We’ve created our own, unique automated content platform based on data science, AI and NLG (Natural Language Generation). We deliver thousands of pieces of automated texts, images, graphics, maps, metadata and more to our media clients every single day. We’ve provided some 100 news sites with > 3mi automated texts since we launched in 2015. We work as partners to publishers in Scandinavia, Europe and North America who are using robots as newsroom resources to launch new verticals, drive conversions, provide real-time services, do geo targeting and more.

YouTube is committed to partnering with the news industry to support a thriving ecosystem through our products, programs, and people. We help news organizations and journalists around the world reach audiences, build sustainable businesses, and grow their digital newsrooms.

Zephr is the dynamic Subscription Experience Platform built for the effective optimisation and personalisation of the user experience, in order to drive conversion. With a best-in-breed solution, Zephr combines an intuitive user interface and plug-and-play integrations to let commercial and technical teams develop powerful subscription relationships and deliver personalised experiences for every customer at the right time for the right price.

Unlock your subscription revenue potential with Zephr.
For more information check out https://www.zephr.com/. 

Aena is a leading company in the management of airport services. It operates 46 airports and 2 heliports in Spain and six airports in Northeast Brazil, where it has recently been awarded a further 11 facilities. It also has a presence in Mexico, Colombia, Jamaica and the United Kingdom, where it manages 51% of London Luton Airport.

Aena’s airports are among the most modern and functional in the world. Its efficient services and varied commercial offerings guarantee passengers a safe and comfortable stay.

As a responsible company, Aena has a Sustainability Strategy, which includes the Climate Action Plan, aimed at making Aena a carbon neutral airport operator by 2026 and laying the foundations for achieving zero emissions by 2040.

Aragón Alimentos is the “umbrella brand” that brings together the promotional efforts carried out by the Agri-food Innovation and Promotion General Directorate of the Government of Aragon. Every year more than 8 million euros are allocated to different promotional initiatives throughout both the national and international agri-food value chain.

In 2020, the first major national promotion campaign called “Aragón, Alimentos Nobles. Lo que ves es” (Aragon, premium food products. What you see is what you get) was created. It increased our visibility by 23% compared to 2018 data and it is deepening the brand building and the positioning of Aragon around the premium nature and the differentiated quality of our foods, joining forces with the agribusiness, commercial distribution and the HORECA channel.

The Aragon agri-food ecosystem, which is responsible for 10% of our GDP and 12% of our employment, is a food-producing and food-exporting power. We have large and varied food reserves which are almost infinite. We produce approximately 1/10 of Spain’s agricultural raw materials and we are able to feed ten times our population, with a constant growth of our exports.

… and engage with world-leading media companies. Please contact Maria Belém for any sponsorship enquiries (maria.belem@wan-ifra.org).