World Media Leaders Summit, World Editors Summit, Women in News Summit, Golden Pen of Freedom
A visit to Hiberus, Henneo’s IT division and technological campus in Zaragoza to learn about the keys to its transformation, followed with some tapas, paella and jamón in the rooftop terrace with some of Zaragoza’s best panoramic views.
Kindly register here if you wish to attend.
This event is by invitation only. Kindly reach out to tapastour@piano.io if you are interested in joining.
Performance by Miguel Ángel Berna
Spanish news publishers have found strength in collaborative alliances. Via state-of-the-art technology hubs, they share premium inventory and digital services that safeguard user data and simplify registration. On the advertising front, they combine reach and provide safe and transparent environments for advertisers.
An exchange of tools, tactics and financial strategies from donor funded projects to support viable media businesses. Brought to you by WAN-IFRA Media Freedom, UNESCO and GFMD
The relationship between PR and News Media is complex yet essential. While both media and most PR professionals share is an interest in the sustainability of the news media ecosystem, navigating needs and conflicts of interest can sometimes be tricky. So how are communications directors approaching how they work with media in the current environment where journalistic resources are largely diminished and misinformation abounds – yet information needs are more sophisticated?
News organizations must counter divisive, hyperpartisan attacks intended to create suspicion and undermine their journalism. Learn core strategies from news leaders who have expanded audiences, visibility – and revenue – through strengthening transparency and their newsroom practices.
Three Ibero American media giants Agencia EFE, Prisa and Clarin are rethinking priorities and the way they work to ensure sustainability. Their different approaches give insight into strategic choices executives face as they set their media businesses for the future.
This lunch, hosted by Women in News is for all congress-goers who are working, or ready to increase diversity and inclusion in their organisations and in their journalism. We spotlight some people and projects helping to make the world a more equal and safer place and will ask the question: “What more can we do?”.
In an age of news avoidance and polarisation, how do we change what we do to convince detractors, and young people, of journalism’s value? On this World News Day, 28 Sept, we spotlight stories that have made a difference in the lives of individuals, communities and regions. #JournalismMatters, to us, but how do we get it to matter to more people?
The vision and drive behind World News Day, the global campaign organised by the World Editors Forum and Canadian Journalism Foundation and sponsored by Google News Initiative.
We recognise an individual or group who has sacrificed much for the cause of press freedom with WAN-IFRA’s highest honour.
How do we navigate new limits on press freedom?
© Zaragoza Turismo
Credits – Picture 1: Daniel Marcos, Picture 2: Aranzazu Peyrotau
The announcement of the 2022 Laureates for the WAN-IFRA Women in News awards, which recognise and honour exemplary newsroom leaders in Africa, the Arab Region and Southeast Asia.
09:30
AMCC – Aveiro Media Competence Centre
A project for the Future of the Media
10:30
Centennial Newspaper
A project to monetize the Memory, the Archives and the Development of the news history
From the Desert News to the Forest of the Memory
11:00
Coffee Break
11:30
Paperview
For publishers: substantial increase in reader’s revenue (it can even double) by expanding the base of paying readers, not requiring subscriptions.
For association: a system that has contributed decisively to the economic sustainability of the media. Real contribution against piracy and fake news.
12:30
Visapress
How to organize and monetize a CMO (Collective Management Organisation)
As news publishers continue to race towards a more sustainable business future, where are the realistic new revenue opportunities? Where will they invest? Where do they stand on their digital transformation journeys? What are the historical hurdles to overcome? The Reuters Institute for the Study of Journalism, FT Strategies and WAN-IFRA examine the emerging trends on trust, sustainability and economic challenges and opportunities drawn from major research projects.
How the editors of three top newspapers are redefining their journalism to meet the needs of growing audiences amid a climate of social division.
Local publishers across Scandinavia and the US use content automation to capture untapped reader demand and untapped revenue. Best in class is Bergens Tidende in Norway, which uses automated content to cover all local house sales and the yearly results of all local businesses, driving engagement, and in turn traffic, ad revenue and subscription sales. Find out how they do it and why – and get a chance to ask all your questions about robot generated content.
What kind of data transparency could be useful for the viability of media businesses and how could this be realized?
How are chief executives responding to uncertainty and polarisation in their markets? What are the levers for growing sustainable, robust businesses? What innovation and cultural change is needed to ensure future relevance and resilience?
How to build back quality, what to cover (and what not) and how to drive systemic change so that you can focus on the big issues of our time.
What is working, what is not, and what are the triggers that convert and retain audiences for the Washington Post, The New York Times and Bloomberg?
How do we protect the public sphere against state-sponsored disinformation actors?
Newsrooms are often the frontline in preventing disinformation campaigns and bad actors from impacting audiences. Newsrooms are now able to fight this head-on with robust processes, standards and technical tools that are being introduced to staff, but they are also able to create reporting opportunities out of the disinformation itself by developing dedicated reporting teams and beats. Insights from those focused on this increasingly sophisticated battle.
The Content Authenticity Initiative (CAI) is an 800-member strong community of major media and technology companies working to fight mis/disinformation by creating the open-source industry standard for determining provenance around images, video, and other digital file types. Founded by Adobe, NYT, and Twitter in 2019, members include AFP, AP, Reuters, BBC, DPA, Washington Post, WSJ, Getty Images, and others from the media world, as well as Microsoft, Arm, Qualcomm, Nikon and more. CAI Head of Advocacy & Education, Santiago Lyon, an award-wining photojournalist, and former senior AP executive will give a 15-minute overview of the CAI.
We are witnessing the dawn of a new era, triggered in some way by the greatest tech revolution in the history of Humanity. These past few years personal freedoms and the way people relate to each other, and the truth, have all changed. What does this mean for the future of mobile, media and society?
We’re in a unique and challenging moment for journalism. The news industry’s digital revolution poses many challenges, but also presents new opportunities for evolving business models to drive sustainable growth. In this keynote address, Sulina Connal, Managing Director, News and Publishing Partners at Google, will discuss what we at Google have heard from publishers about the role of innovation in a publishers’ digital revenue journey and how the internet is making space for new perspectives and diverse voices in news.
A lovely evening where we can enjoy each other’s company in the beautiful Restaurant Aura, centrally located in Zaragoza. A bus shuttle will be provided from the hotels to the restaurant and back. We will start the evening with a welcome drink on the terrace, overlooking the river and the famous Cathedral-Basilica of Our Lady of the Pillar. Following that is a three course menu with the best of Spanish cuisine and an opportunity to continue celebrating afterwards at the in-house club, adjacent to the restaurant where a DJ will be playing.
© Aura Restaurante
Expert views on the big questions of AI, Web 3.0 and the metaverse to guide your tech strategy.
Are your current skills up to date and good enough to land you the top newsroom job in 2023? Are there skills or behaviours you can learn, quickly, to stay relevant?
The printed paper remains a strong part of the media and revenue mix for many publishers. The past years have been extremely challenging with the pandemic disrupting the production and distribution of the newspaper. Publishers were then hit by increases in newsprint prices and now a war in Europe is causing further inflationary pressures. In this session, decision-makers of large media companies will talk about their strategies and plans for the printed product.
An introduction to Table Stakes Europe by Eero Korhonen and Vincent Peyrègne.
At the heart of Table Stakes Europe is the question of how to align your company’s stars to drive digital growth through serving the needs, interests and problems of the many different audienceS living and working in your market. What if you could get folks in the newsroom, marketing, sales, data and product to work together on a performance challenge that seeks to change the entire work culture of your company? What if at the heart of that challenge was a deep understanding of how to deliver quality journalism to audienceS whose engagement, subscriptions, ad/sponsorship and more matter to the sustainability and growth of your news enterprise.
Newsrooms are divided by a host of issues that are tough for managers to navigate. Getting it wrong can be career-ending. How should you manage talent when extreme views and expectations abound – from issues of inclusion to advocacy, ageism, social media policies, management style and indeed purpose?
Useful case studies to inspire and help implement AI, Web3 and the metaverse projects in your organisation brought to you by 
How Trib Total Media successfully partnered with MeSearch Media to bring the power of AI to the publishing industry for delivery of completely personalised news content, automated hyper-local websites, and tools to assist journalists with producing content.
82% of all articles worldwide are about men. The Ringier initiative EqualVoice aims to make women more visible in media coverage and give women and men an equal voice. The core of the initiative is the EqualVoice Factor, an inhouse-developed semantic algorithm analyzing the visibility of women in media articles.
Is women-owned/run media the answer to our inclusion challenge?
Small And Mid-Sized Businesses face challenges in retaining subscribers. We’ve asked experts to share lessons from the customer journey that keep their audiences loyal: from A/B testing, and compelling and effective onboarding, to becoming an actionable data organisation and not a data-driven one.
This session draws together emerging trends from two vital sources of revenue: branded content and digital advertising.
From evolving formats to how to better monetise your offerings.
Sponsored by:
In an increasingly saturated content landscape, publishers are told that attention spans are waning, with audiences more difficult than ever to engage. This session will explore why this is far from the full story, unpacking how, by taking the time to tell stories in the right way, publishers can drive lasting audience engagement.
We’ll cover how to use innovative storytelling methods to create branded content that drives prolonged engagement, how to use the right metrics to track genuine engagement, and how to build these insights into branded content strategies that create long term relationships with audiences.
Publishers around the world are haemorrhaging their most precious asset; their audience. This is a problem of epidemic proportions faced by publishers engaged in programmatic advertising, irrespective of size or sophistication.
This strategy session will look at how forward-thinking publishers are taking back control. We will cover distribution strategy, trusted technology & publisher collaboration as drivers of sustainable revenue growth.
Across the world there is evidence that journalists’ mental health is at risk. Some are ill, some are quitting, others are opting to do the bare minimum required. The levels of stress and burnout are at an all-time high. It’s possible to support your newsroom to bounce back. This session will provide tips for how to create a healthier and more positive work environment in the media.
Highly anticipated insights, trends and best practices from folks at Innovation Media Consulting.
