28 - 30 September 2022
Zaragoza
Spain

World News Media Congress 2022

World Media Leaders Summit, World Editors Summit, Women in News Summit, Golden Pen of Freedom

Register here

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Click here to download the programme overview.

Programme

September 27 Tuesday

16:00

Free Guided Tours

More information at Discover Zaragoza

Sponsored by
18:00

Henneo: from regional player to industry wide transformation platform (visit and case study)

Get to know Henneo’s journey, from local newspaper in Zaragoza to international media and technological platform in just over 10 years…

A visit to Hiberus, Henneo’s IT division and technological campus in Zaragoza to learn about the keys to its transformation, followed with some tapas, paella and jamón in the rooftop terrace with some of Zaragoza’s best panoramic views.

Kindly register here if you wish to attend.

Sponsored by
19:30

Tapas Tour

This event is by invitation only. Kindly reach out to tapastour@piano.io if you are interested in joining.

Sponsored by

September 28 Wednesday

08:00

Registration / Badge pick-up / Information

09:00

Welcome coffee and networking

Exhibition Hall

09:30

Welcome to Zaragoza: The people, culture and city and region behind WNMC22. What to expect over the next three days.

Auditorium

Performance by Miguel Ángel Berna

Chair
President of Henneo, President of WAN-IFRA, Spain
10:00

World Editors Summit: Seeking solutions for sustainable climate reporting (Workshop)

Sala 2.3

Trainer
Founder and CEO, Fathm, UK
Contributors
laura oliver
Freelance Journalist and Digital Media Consultant, UK
tom trewinnard
Founder and COO, Fathm, UK
10:30

Media Leaders Summit: The power of sharing. Lessons from Spanish alliances

Auditorium

Spanish news publishers have found strength in collaborative alliances. Via state-of-the-art technology hubs, they share premium inventory and digital services that safeguard user data and simplify registration. On the advertising front, they combine reach and provide safe and transparent environments for advertisers.

Moderator
irene lanzaco
General Manager, AMI, Spain
Speakers
CEO of Grupo Godó and President of Wemass, Spain
Ińigo de Yarza Lopez-Madrazo
CEO, Henneo and President Alayans, Spain
Aitor Moll
CEO, Prensa Ibérica, Spain
CEO, Havas Media Group, Spain
Hosted by
10:30

Media Viability: Keep the lights on and the news flowing

Sala 2008

An exchange of tools, tactics and financial strategies from donor funded projects to support viable media businesses. Brought to you by WAN-IFRA Media Freedom, UNESCO and GFMD

Moderator
Independent Media and Internet Expert, South Africa
Speakers
Executive Director, Free Press Unlimited, Netherland
President, Gazeta Wyborcza Foundation, Poland
joan chirwa
Founder, Free Press Initiative, Zambia
Senior Director of Media Business, Internews, Denmark
Principal Publishing Lead, FT Strategies, UK
Supported by
11:30

Navigating the evolving PR and news media relationship

Auditorium

The relationship between PR and News Media is complex yet essential. While both media and most PR professionals share is an interest in the sustainability of the news media ecosystem, navigating needs and conflicts of interest can sometimes be tricky. So how are communications directors approaching how they work with media in the current environment where journalistic resources are largely diminished and misinformation abounds – yet information needs are more sophisticated?

Moderator
President, Dircom, Spain
Speakers
irene lanzaco
General Manager, AMI, Spain
Communications Director, Banco Santander, Spain
General Director for Communications, Endesa, Spain
Communications Director, AQUARA, Spain
Editor-in-chief, EL Heraldo de Aragón, Spain
Hosted by:
DirCom
11:30

Growing Through Engagement: How to drive reader engagement, retention and revenue in the post-pandemic attention recession

Sala 9

Recent research reveals that digital publishers are struggling with the post-pandemic blues. In an environment where user sessions and engagement are declining, publishers need to focus on creating new value exchange moments and experiences that drive engagement, subscriptions and retention. In this panel discussion, hear from top executives at Reach plc and The Independent, as they reveal how they’re handling the post-pandemic attention recession and discussing their priorities, challenges and strategies for the year ahead.
Moderator
President & CEO, Viafoura, Canada
Speakers
Chief Digital Publisher, Reach plc, UK
Chief Data & Marketing Officer, The Independent, UK
Hosted by
12:00

Coffee break and networking

Exhibition Hall

12:30

Why trust is urgent – and how you can earn it

Sala 9

News organizations must counter divisive, hyperpartisan attacks intended to create suspicion and undermine their journalism. Learn core strategies from news leaders who have expanded audiences, visibility  – and revenue – through strengthening transparency and their newsroom practices.

Moderator
Sally Lehrman
CEO, The Trust Project, USA
Speakers
Business Development Director, Henneo, Spain
Editor in Chief, El Comercio, Peru
Hosted by
13:00

Media Leaders Summit: CEOs building sustainable and diversified media businesses (Part 1)

Auditorium

Three Ibero American media giants Agencia EFE, Prisa and Clarin are rethinking priorities and the way they work to ensure sustainability. Their different approaches give insight into strategic choices executives face as they set their media businesses for the future.

Moderator
Partner responsible for the Media Industry and the Climate and Sustainability practice, Deloitte, Spain
Speakers
Executive Chairperson of PRISA Media, Spain
Executive President, Agencia EFE, Spain
hector aranda
CEO, AGEA by Clarín, Argentina
13:30

Towards an equal, inclusive and safer media industry

Sala C

This lunch, hosted by Women in News is for all congress-goers who are working, or ready to increase diversity and inclusion in their organisations and in their journalism. We spotlight some people and projects helping to make the world a more equal and safer place and will ask the question: “What more can we do?”.

Chair
Executive Director for Media Development and Women in News, WAN-IFRA, Canada
Moderator
Senior News Editor for News and Commissioning, BBC, UK
Speakers
Katia Murmann
Chief Product Officer and Editor in Chief, Ringier AG, Switzerland
tin acosta
Product Manager, Jigsaw by Google, USA
Sponsored by
13:30

Lunch break and networking

Exhibition Hall

15:00

World News Day: #JournalismMatters, so how do we win over journalism’s detractors and underserved audiences?

Auditorium

In an age of news avoidance and polarisation, how do we change what we do to convince detractors, and young people, of journalism’s value? On this World News Day, 28 Sept, we spotlight stories that have made a difference in the lives of individuals, communities and regions. #JournalismMatters, to us, but how do we get it to matter to more people?

Chair
Executive Director of Aspen Digital, The Aspen Institute, USA

About World News Day

The vision and drive behind World News Day, the global campaign organised by the World Editors Forum and Canadian Journalism Foundation and sponsored by Google News Initiative.

 

Speakers
Editor in Chief, Globe and Mail, Canada
Editor-in-Chief, The Straits Times & SPH's English/Malay/Tamil Media Group, Singapore

Fireside Chat: How Alessandra Galloni is rethinking and reshaping Reuters' journalism

Speakers
Editor in Chief, Reuters, UK

Panel Discussion: The changes needed to win over young and disserved audiences

Speakers
Chair, Canadian Journalism Foundation, Canada
Shirish Kilkarni
Journalist, Community Organiser, The Bureau of Investigative Journalism, UK
Director of Next Generation Audiences, The Washington Post, USA
16:30

Coffee break and networking

Exhibition Hall

17:00

Golden Pen of Freedom 2022 Award

Auditorium

We recognise an individual or group who has sacrificed much for the cause of press freedom with WAN-IFRA’s highest honour.

Chair
Editor-in-Chief, The Straits Times & SPH's English/Malay/Tamil Media Group, Singapore
17:30

The worrying state of press freedom around the world

Auditorium

How do we navigate new limits on press freedom?

Chair
Journalist, Safety Advisor, Mexico
Speakers
President, Gazeta Wyborcza Foundation, Poland
Co-Founder and CEO, The Quint, India
joan chirwa
Founder, Free Press Initiative, Zambia
Journalist, President Brazilian Newspaper Association, Brazil
19:45

Welcome Reception: Spanish evening with wine and tapas at the UNESCO World Heritage Site

Aljafería Palace

Join us for Spanish wine and tapas at the Aljafería Palace, a fortified medieval palace built during the second half of the 11th century. This UNESCO World Heritage Site was the residence of the Banu Hud dynasty during the era of Abu Jaffar Al-Muqtadir. The palace reflects the splendour attained by the Taifa of Zaragoza at its height. It currently houses the Cortes (regional parliament) of the autonomous community of Aragon. During the evening you can enjoy folk music from Aragon, flamenco and a visit to the inside of the palace, where guides will be stationed to give historic information.

© Zaragoza Turismo
Credits – Picture 1: Daniel Marcos, Picture 2: Aranzazu Peyrotau

Moderator
Sponsored by

September 29 Thursday

08:45

Layering AI Into News24's New Digital Subscription Business

Sala 9

An ambitious plan to launch a new digital subscription business at South Africa’s largest news website required new ways of evaluating and using content and making smart choices about what to do more and less of. In this session, News24’s Editor-In-Chief, Adriaan Basson, will share some of his lessons learned around how to introduce and use AI-based tools in the newsroom in order to power the business.
Speakers
Director, Business Development, Sophi.io, Canada
Editor-in-Chief, News24, South Africa
Hosted by
09:30

Women in News: Editorial Leadership Awards

Auditorium

The announcement of the 2022 Laureates for the WAN-IFRA Women in News awards, which recognise and honour exemplary newsroom leaders in Africa, the Arab Region and Southeast Asia.

Chair
President of Henneo, President of WAN-IFRA, Spain
09:45

Future of Media: What's next for journalism and media?

Auditorium

Platforms and Publishers: The Failed Experiment

Speakers
Founder and Director, Tow Center for Digital Journalism, Columbia Journalism School, USA

Panel discussion led by Emily Bell: What's Next for Journalism and Media?

Speakers
Publisher, Axios, USA
sinead
CEO & Owner, Stuff Ltd, New Zealand
Executive Vice President, Amedia AS, Norway
11:00

Coffee break and networking

Exhibition Hall

11:30

The headwinds and (hopeful) tailwinds pushing news media

Auditorium

As news publishers continue to race towards a more sustainable business future, where are the realistic new revenue opportunities? Where will they invest? Where do they stand on their digital transformation journeys? What are the historical hurdles to overcome? The Reuters Institute for the Study of Journalism, FT Strategies and WAN-IFRA examine the emerging trends on trust, sustainability and economic challenges and opportunities drawn from major research projects.

Moderator
Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
Speakers
Principal Publishing Lead, FT Strategies, UK
rasmus nielsen
Director, Reuters Institute for the Study of Journalism, UK
11:30

World Editors Summit: Editors driving change AND winning audiences

Sala C

How the editors of three top newspapers are redefining their journalism to meet the needs of growing audiences amid a climate of social division.

Moderator
Professor at University of Texas at Austin, founder and director of the Knight Center for Journalism in the Americas, USA
Speakers
Editor of The Sunday Times, UK
Editor-in-Chief, El País, Spain
Editor-in-Chief, LA NACION, Argentina
Editor in Chief, Globe and Mail, Canada
11:30

More stories, closer to home: Why automated content has become a priority for local publishers

Sala 9

Local publishers across Scandinavia and the US use content automation to capture untapped reader demand and untapped revenue. Best in class is Bergens Tidende in Norway, which uses automated content to cover all local house sales and the yearly results of all local businesses, driving engagement, and in turn traffic, ad revenue and subscription sales. Find out how they do it and why – and get a chance to ask all your questions about robot generated content.

Speakers
cecilia campbell
Chief Marketing Officer, United Robots, Sweden
Jan Stian Vold
Project Lead, Bergens Tidende, Norway
Hosted by
12:15

Data transparency: how can media retake the narrative?

Sala 1.1

What kind of data transparency could be useful for the viability of media businesses and how could this be realized?

Moderator
Independent Media and Internet Expert, South Africa
Speakers
Chief Web Advocate, World Wide Web Foundation, USA
irene lanzaco
General Manager, AMI, Spain
Brought to you by
12:30

Media Leaders Summit: CEOs building sustainable and diversified media businesses (Part 2)

Auditorium

How are chief executives responding to uncertainty and polarisation in their markets? What are the levers for growing sustainable, robust businesses? What innovation and cultural change is needed to ensure future relevance and resilience?

Moderator
Executive Director of Aspen Digital, The Aspen Institute, USA
Speakers
Head Global Media & CEO Blick Group - Member of the Ringier Group Executive Board, Switzerland
President and CEO Les Echos – Le Parisien, France
Ishmet_Davidson
CEO, Media24, South Africa
12:30

World Editors Summit: Resetting newsroom priorities

Sala C

How to build back quality, what to cover (and what not) and how to drive systemic change so that you can focus on the big issues of our time.

Moderator
Deputy Director of Media and Head of News, European Broadcasting Union (EBU), Switzerland
Speakers
Head of Digital Innovation, Dong-A Ilbo, South Korea
Editor-in-Chief, News24, South Africa
Global News Director, Agence France-Presse (AFP), France
13:30

Lunch break and networking

Exhibition Hall

14:15

Sustainable Future of News Industry: Focusing on digital transformation

Sala 9

The News industry continues to face difficult challenges as the way people digest information evolves, this panel discussion aims to identify these core digital challenges and provide the latest insights on how news publishers can achieve financial sustainability in the future. We will hear Lisa Macleod, Principal at FT Strategies, the subscriptions consultancy of the Financial Times, and Google representatives from The Google News Initiative: Digital Growth Programme.
Chair
Principal Publishing Lead, FT Strategies, UK
Lead, Digital Growth for News Publishers (EMEA), Google, UK
Hosted by
15:00

Media Leaders Summit: Reader Revenue: Opening the black box of successful products

Auditorium

What is working, what is not, and what are the triggers that convert and retain audiences for the Washington Post, The New York Times and  Bloomberg?

Moderator
Director of Innovation & Leadership, Craig Newmark J-School/CUNY, USA
Speakers
Chief Product Officer and Global Head of Digital, Bloomberg Media, USA
kat downs mulder
Chief Product Officer and Managing Editor of Digital, The Washington Post, USA
Head of Subscription Growth, The New York Times, USA
15:00

World Editors Summit: The disinformation infiltration

Sala C

How do we protect the public sphere against state-sponsored disinformation actors?

Moderator
Founder and CEO, Fathm, UK
Speakers
Managing Director, World Economic Forum

Newsrooms are often the frontline in preventing disinformation campaigns and bad actors from impacting audiences. Newsrooms are now able to fight this head-on with robust processes, standards and technical tools that are being introduced to staff, but they are also able to create reporting opportunities out of the disinformation itself by developing dedicated reporting teams and beats. Insights from those focused on this increasingly sophisticated battle.

Speakers
Deputy Editor in Chief, Digital Investigations, AFP, France
Disinformation Editor, BBC News, UK
Natalia Antelava
Co-founder & Editor in Chief, Coda Story, USA/Georgia
15:30

Artificial Intelligence: Friend or foe? Opportunities and challenges in using automation in the newsroom

Sala 9

Will the use of data take away the joy of being an editor? And can algorithms make critical decisions on societal issues? Decades of tradition for journalists and editors managing content creation and content curation is a challenging starting point for introducing anything automated. Journalists interested in tech tend to focus on efficiencies and new possibilities offered by the shiny new AI-powered tech. In this session, three experts will introduce the way they work with AI and discuss first-hand, real-life experiences with automation.
Moderator
Director, Business Development, Sophi.io, Canada
Speakers
Jan Stian Vold
Project Lead, Bergens Tidende, Norway
Chief Scientist, Nikkei Inc., Japan
Associate Professor of Applied Mathematics, Columbia University and Chief Data Scientist, The New York Times, USA
Founder and CEO Chicas Poderosa, Portugal
Hosted by
16:15

Fighting mis/disinformation with the Content Authenticity Initiative

Sala C

The Content Authenticity Initiative (CAI) is an 800-member strong community of major media and technology companies working to fight mis/disinformation by creating the open-source industry standard for determining provenance around images, video, and other digital file types. Founded by Adobe, NYT, and Twitter in 2019, members include AFP, AP, Reuters, BBC, DPA, Washington Post, WSJ, Getty Images, and others from the media world, as well as Microsoft, Arm, Qualcomm, Nikon and more. CAI Head of Advocacy & Education, Santiago Lyon, an award-wining photojournalist, and former senior AP executive will give a 15-minute overview of the CAI.

 

Speakers
Head of Advocacy and Education, Adobe-led Content Authenticity Initiative
Hosted by
16:30

The spiral of silence

Auditorium

We are witnessing the dawn of a new era, triggered in some way by the greatest tech revolution in the history of Humanity. These past few years personal freedoms and the way people relate to each other, and the truth, have all changed. What does this mean for the future of mobile, media and society?

Keynote
José María Álvarez-Pallete
Chairman and CEO, Telefonica, Spain
16:45

Innovating for the future of news

Auditorium

We’re in a unique and challenging moment for journalism. The news industry’s digital revolution poses many challenges, but also presents new opportunities for evolving business models to drive sustainable growth. In this keynote address, Sulina Connal, Managing Director, News and Publishing Partners at Google, will discuss what we at Google have heard from publishers about the role of innovation in a publishers’ digital revenue journey and how the internet is making space for new perspectives and diverse voices in news.

Keynote
sulina connal
Managing Director, News and Books Partnerships for EMEA, Google, France
17:00

Winner announcement for Digital Media Awards Worldwide 2022

Auditorium

17:30

Happy Hour: Vino Español

Exhibition Hall

Sponsored by
20:00

Gala Dinner

Restaurant Aura

A lovely evening where we can enjoy each other’s company in the beautiful Restaurant Aura, centrally located in Zaragoza. A bus shuttle will be provided from the hotels to the restaurant and back. We will start the evening with a welcome drink on the terrace, overlooking the river and the famous Cathedral-Basilica of Our Lady of the Pillar. Following that is a three course menu with the best of Spanish cuisine and an opportunity to continue celebrating afterwards at the in-house club, adjacent to the restaurant where a DJ will be playing.

© Aura Restaurante

September 30 Friday

08:45

Evolving subscription strategies at El Mundo and El Confidential

Sala 9

Reflections. perspectives and amibtions
Join Stephen Mills, VP of Strategic Services, EMEA and APAC at Piano in conversation with Jose Navas Head of Subscriptions at El Confidencial and Iñigo de JuanGroup Chief Subscriptions Officer at Unidad Editorial, to hear their reflections, perspectives and ambitions on the media market, content, audiences, and evolving subscription strategies moving forward.
Speakers
VP of Strategic Services for EMEA and APAC, Piano, Netherlands
Head of Subscriptions, El Confidencial, Spain
Group Chief Subscriptions Officer, Unidad Editorial, Spain
Hosted by
09:30

Media Leaders Summit: Future tech and media strategies

Auditorium

Expert views on the big questions of  AI, Web 3.0 and the metaverse to guide your tech strategy.

  • When should you use AI to solve problems and make decisions? How do you upskill your workforce in machine learning and the basics of AI? How should you prioritise your use cases?
  • Why should you care about Web 3.0? Is it here to stay and how the new age of a decentralised web impact media?
  • Is the metaverse overhyped or under-hyped? How does it unlock value, and for whom?
Moderator
Executive Director, Media Industry Research Foundation, Finland
Speakers
Minister, Ministry of Digital Affairs
michael young
Chief Technology Officer, Reuters News and Media, USA
Cogency Founder and Visiting Policy Fellow, Oxford Internet Institute, UK
Senior Innovation Manager, Condé Nast, UK
09:30

World Editors Summit: Editor of the future

Sala C

Are your current skills up to date and good enough to land you the top newsroom job in 2023? Are there skills or behaviours you can learn, quickly, to stay relevant?

Chair
Head of Leadership Development, Reuters Institute for the Study of Journalism, UK
Speakers
david Boardman
Dean, Temple University School of Media and Communications, USA
Nwabisa Makungu
Editor, Sowetan, South Africa
wolfgang krach
Editor-in-Chief, Süddeutsche Zeitung, Germany
09:30

Media Leaders Summit: Future of the printed newspaper: executive roundtable

Sala 1.1

The printed paper remains a strong part of the media and revenue mix for many publishers. The past years have been extremely challenging with the pandemic disrupting the production and distribution of the newspaper. Publishers were then hit by increases in newsprint prices and now a war in Europe is causing further inflationary pressures. In this session, decision-makers of large media companies will talk about their strategies and plans for the printed product.

Moderator
martha_ramos
Editorial Director, Organización Editorial Mexicana, Mexico
Speakers
Andreas Muller
CEO, Medienhaus Aachen GmbH, Germany
CEO, Economia, Czech
mohit jain
Board member and Executive Director at Bennett Coleman and Co. Ltd. (Times Group), President INS and Board Member WAN-IFRA.
Hosted by World Printers Forum
10:30

Coffee Break

Exhibition Hall

11:00

Media Leaders Summit: AudienceS: The key to sustainable and growing news enterprises

Auditorium

An introduction to Table Stakes Europe by Eero Korhonen and Vincent Peyrègne.

At the heart of Table Stakes Europe is the question of how to align your company’s stars to drive digital growth through serving the needs, interests and problems of the many different audienceS living and working in your market. What if you could get folks in the newsroom, marketing, sales, data and product to work together on a performance challenge that seeks to change the entire work culture of your company? What if at the heart of that challenge was a deep understanding of how to deliver quality journalism to audienceS whose engagement, subscriptions, ad/sponsorship and more matter to the sustainability and growth of your news enterprise.

Speakers
Eero Korhonen
Head of News and Publisher Partnerships EMEA, Google, Spain
CEO, WAN-IFRA
Deputy head of media, NWT Media, Sweden
Director Digital Publishing, Rheinische Post Mediengruppe, Germany
Journalist, Advisor, Researcher, Author, Germany
Head of Audience Insights, The Conversation, Mauritius
Chief Digital Publisher, Reach plc, UK
Hosted by
11:00

Women in News Summit: Leading newsrooms-in-transition

Sala C

Newsrooms are divided by a host of issues that are tough for managers to navigate. Getting it wrong can be career-ending. How should you manage talent when extreme views and expectations abound – from issues of inclusion to advocacy, ageism, social media policies, management style and indeed purpose?

Moderator
Global Editor, Media News Strategy, Reuters, UK
Speakers
Senior News Editor for News and Commissioning, BBC, UK
Executive Editor Partnerships, Nation Media Group, Kenya
Co-founder, The Self-Investigation, Spain
11:00

Future of media and tech: case studies

Sala 9

Useful case studies to inspire and help implement AI, Web3 and the metaverse projects in your organisation brought to you by

Moderator
Cogency Founder and Visiting Policy Fellow, Oxford Internet Institute, UK

Incorporate AI into your everyday business practices

How Trib Total Media successfully partnered with MeSearch Media to bring the power of AI to the publishing industry for delivery of completely personalised news content, automated hyper-local websites, and tools to assist journalists with producing content.

82% of all articles worldwide are about men. The Ringier initiative EqualVoice aims to make women more visible in media coverage and give women and men an equal voice. The core of the initiative is the EqualVoice Factor, an inhouse-developed semantic algorithm analyzing the visibility of women in media articles.

Speakers
CEO, MeSearch, USA
Lea Eberle
Project Manager CFO and Head of Strategy EqualVoice, Ringier AG, Switzerland

Web3: a dive into the decentralised web (NFT’s, DAO’s)

  • How 20 Minutes France launched 20 Mint, a magazine dedicated to Web3, driven and funded by selling 999 unique NFTs.
  • How Gary Liu, former SCMP CEO, kickstarted Artifacts Labs, an NFT and blockchain-related venture, after successfully selling collectable NFTs from the South China Morning Post ‘s 118 years of archives

 

 

Speakers
Founder and CEO, Artifact Labs, Hong Kong
Editor-in-Chief, 20 Minutes, France
Director of Communications and Partnerships, Web3 Foundation, Spain
12:00

Women in News Summit: Women’s owned/run media, lessons and its future

Sala C

Is women-owned/run media the answer to our inclusion challenge?

Moderator
Founder and CEO Chicas Poderosa, Portugal
Speakers
Co-Founder and CEO, The Quint, India
Founder, CEO, Mensagem de Lisboa, Portugal
alia ibrahim
Co-founder & CEO, Daraj.com, Lebanon
12:30

Media Leaders Summit: What makes audiences stay loyal, and how do you reduce churn?

Auditorium

Small And Mid-Sized Businesses face challenges in retaining subscribers. We’ve asked experts to share lessons from the customer journey that keep their audiences loyal: from A/B testing, and compelling and effective onboarding, to becoming an actionable data organisation and not a data-driven one.

Moderator
CEO, Local Media Association, USA
Speakers
Senior Manager of Retention and Engagement, Star Tribune, USA
alan fisco
President, The Seattle Times, USA
Hosted by Local Media Association
12:30

Media Leaders Summit: Advertising

Sala 9

This session draws together emerging trends from two vital sources of revenue: branded content and digital advertising.

From evolving formats to how to better monetise your offerings.

Sponsored by:

Moderator
Media and Business Transformation Leader, Spain

Digital offers: a full-funnel advertising solution but how to best leverage the mid-funnel (consideration/engagement) to unlock additional digital budget

Speakers
Creative Manager, Schibsted Brand Studio, Sweden

Keeping audiences engaged in an attention crisis

In an increasingly saturated content landscape, publishers are told that attention spans are waning, with audiences more difficult than ever to engage. This session will explore why this is far from the full story, unpacking how, by taking the time to tell stories in the right way, publishers can drive lasting audience engagement.

We’ll cover how to use innovative storytelling methods to create branded content that drives prolonged engagement, how to use the right metrics to track genuine engagement, and how to build these insights into branded content strategies that create long term relationships with audiences.

 

Speakers
B2B Content Director, Financial Times, UK

The Pivot to Scarcity – A Story of Programmatic Transformation

Publishers around the world are haemorrhaging their most precious asset; their audience. This is a problem of epidemic proportions faced by publishers engaged in programmatic advertising, irrespective of size or sophistication.

This strategy session will look at how forward-thinking publishers are taking back control. We will cover distribution strategy, trusted technology & publisher collaboration as drivers of sustainable revenue growth.

 

Speakers
Danny-Spears
Chief Operating Officer, The Ozone Project, UK
13:00

Women Editors Summit: Newsroom strategies for managing mental health

Sala C

Across the world there is evidence that journalists’ mental health is at risk. Some are ill, some are quitting, others are opting to do the bare minimum required. The levels of stress and burnout are at an all-time high. It’s possible to support your newsroom to bounce back. This session will provide tips for how to create a healthier and more positive work environment in the media.

Speakers
Co-founder, The Self-Investigation, Spain
13:30

Innovation Media annual report

Auditorium

Highly anticipated insights, trends and best practices from folks at Innovation Media Consulting.

Speakers
President, Innovation Media Consulting Group, UK
14:00

Lunch and networking

Exhibition Hall

Thank you to our partners and sponsors for their support.

in cooperation with

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