Due to rising competition and the increasing complexity of media operations, product management has become more of an essential function because when used properly, product managers play a critical role in working across editorial, technical and commercial departments to define and develop products. At major organisations including the BBC, the Financial Times and the New York Times, product management has become a key role that helps align the key stakeholders in their organisations to achieve the overall business goals, both editorial and commercial.
Rich Gordon, writing as a professor at Northwestern University’s Knight Lab and the director of digital innovation, put it this way: “How do you make a successful product? You understand people’s needs, find ways to meet them that competitors aren’t addressing, make people aware of your product, deliver it to them—and do all of this while figuring out how to bring in more money than it costs to produce.”
This 4 modules of masterclass will help participants to understand the prerequisites needed for a successful product management practices, initiating discussions across different cross functional teams, developing SMART goals for analysing increasing your audiences.